Strategic Account Management Association

JULY 13, 2021

Customer-buying behaviors have also reshaped Amazon and other retailers in delivering everyday goods. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

Account Management 591

Account Management Innovation Co-Creation Organization 591

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Arpedio

FEBRUARY 20, 2024

Navigating Account-Based Selling: CRM, AI and Customer Understanding Explore the ARPEDIO platform ← Back to blog When it comes to B2B sales, companies often find themselves wrestling with a myriad of challenges, from a lack of prospecting skills to navigating lengthy sales cycles. In this regard, AI emerges as a transformative tool.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Red Star Kim

MAY 15, 2023

At the end there is a compelling series of statements: “ Remember, repeating an action makes it a habit. Your habits create your character.

e-Learning 130

e-Learning Communication Meetings Digitalization 130

Strategic Communications

NOVEMBER 11, 2021

Marketers think in terms of aggregate customer segments; sellers think in terms of individual customers. Brown believes that the need for alignment between marketing and sales is higher than ever in the digital environment, where the face-to-face intimacy of communication in traditional sales settings is lacking.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Red Star Kim

JUNE 7, 2023

Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). These three value disciplines are: Operational Excellence, Product Leadership and Customer Intimacy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SBI Growth

JANUARY 28, 2020

We have launched and transformed several Customer Success teams. Typically, for new teams, the focus should be on onboarding, value messaging, and renewals. To effectively execute on this, we develop the talent profiles, build playbooks for the team, and design.

Customer Success 113

Customer Success Onboarding Management Account Management 113