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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.

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The 6 Worst Decisions Sales Leaders Make

SBI Growth

Bad decisions can cause your company to miss the number. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. It will help your team better understand how your Customers make a decision. Bad decision.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). This allows you to create content to aid buying decisions.

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Drive more sales with effective lead management system

Apptivo

You can also use lead management software to generate reports that identify the most profitable territories, sales reps who are meeting targets, and potential sales areas to improve. This is where you educate and demonstrate value through content and promotional offers, assisting them in their decision-making process.

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#B2BMX Recap: What Every B2B Marketer Should Focus on in 2018

SBI

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. Marketers need to humanize the B2B decision-making journey.

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Creating personalized content for Account-Based Selling

Arpedio

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. This can include custom whitepapers, case studies, webinars, and even personalized video messages.

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity.