DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Strategic Account Management Association

AUGUST 6, 2021

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

SEPTEMBER 26, 2023

They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

DemandFarm

MAY 25, 2023

A digital mindset is an approach to thinking that focuses on embracing change, adapting to new technologies, and constantly seeking innovative ways to solve problems and improve business processes. Effective Key Account Management involves building strong relationships, understanding customer needs, and delivering exceptional service.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Account Manager Tips

APRIL 11, 2022

quality, size, innovation). For more on how to ask for a client referral, avoiding common mistakes and dealing with rejection, read the blog post. The Key Account Manager's Spotify Playlist. Knows who you serve and the problems you solve. Understands how your products and services work. Reputation. Reciprocity.

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Arpedio

MAY 23, 2022

Back to blog. Attention all Sales enthusiasts and Key Account Managers! By integrating the MEDDIC sales methodology into our Opportunity Planning tool, you are now able to simplify even the most complex opportunity management processes without friction. Qualify your opportunities with MEDDIC in Salesforce. ?

Key Account Management 52

Key Account Management Account Management B2B Innovation 52

Arpedio

OCTOBER 5, 2021

Back to blog. Watch or re-watch our LinkedIn Live focusing on how Strategic Account Management increases sales velocity for European Enterprises. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. October 5, 2021. October 5, 2021.

Account Management 52

Account Management Key Account Management B2B Innovation 52

Jermaine Edwards

MARCH 17, 2020

Strengthen brand position and retention of key customers. Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. For each department here are three considerations.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Arpedio

JUNE 9, 2022

Back to blog. Is account-based selling about selling or the right relationships? In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. Does that mean having too many accounts can actually result in a lack of focus?

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Arpedio

JUNE 2, 2021

Back to blog. It’s safe to say that SAMA really went above and beyond this year to bring together the largest virtual, cross-industry community of innovators and decision makers focused on co-creating value with strategic and key customers. So where is the work of strategic and key account management headed?

Account Management 84

Account Management B2B Innovation Decision-making 84

DemandFarm

APRIL 28, 2023

As we explore the AI advantage in sales enablement, let’s dive into the benefits and innovations transforming the way businesses approach sales. Advancements in AI can help businesses analyze, strategize and engage with key accounts more effectively.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

DemandFarm

JULY 20, 2023

By building and managing long-term relationships with your key accounts, you can create a foundation for sustainable growth. The 30-60-90-Day Blueprint is a time-bound, comprehensive approach to Key Account Management. This ensures a holistic approach to Key Account Management.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Arpedio

NOVEMBER 30, 2021

? Back to blog. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Arpedio

MAY 4, 2021

Back to blog. In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. May 4, 2021.

Account Management 52

Account Management B2B Stakeholders Key Account Management 52

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Arpedio

OCTOBER 21, 2021

Back to blog. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. October 21, 2021. um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

Back to blog. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. October 21, 2021. um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Brooks Group

MARCH 6, 2023

What Are the Key Account Management Skills? We evaluated 32 different competencies across six key business functions and found the ones that matter the most.

Sales Management 52

Sales Management Management Suppliers Sales 52

QYMATIX

JULY 6, 2021

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. The changing world of Industrial Distribution is all about innovation. There is a lot more innovation than most managers think in distribution. 2017): ERP: Wholesale and Distribution´s Secret Weapon.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Arpedio

JANUARY 26, 2022

Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. JANUARY 26, 2022. White Space Analysis: A Complete Guide.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. JANUARY 26, 2022. White Space Analysis: A Complete Guide.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

QYMATIX

SEPTEMBER 27, 2022

They research on the internet before buying, look for alternatives in forums, and read blogs. B2B selling has always been a reasonably innovative arena , however. Lastly, key account managers are responsible for reacting to the insights and alarms that AI software provides. The B2B Race Has Already Started!

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Clarity Engagement Solutions

NOVEMBER 9, 2020

– The rapid pace of change and innovation. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. What are the pressures and challenges that stakeholders face at the moment? – Patient empowerment. – The effect of M and A activity. In this case, what is the issue for Pharma?

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– The rapid pace of change and innovation. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. What are the pressures and challenges that stakeholders face at the moment? – Patient empowerment. – The effect of merger and acquisition activity.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. Back to blog. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM?

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

JUNE 22, 2022

Relationship Mapping – The Key to Your Sales Success. Back to blog. Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Prev Previous post ARPEDIO Relationship Management Worksheet.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

JUNE 16, 2022

Back to blog. Efficient opportunity management software is your gateway to explore opportunities, make accurate sales forecasting and close the big deals. What are the benefits of pipeline management? Sales pipeline management includes tracking and managing all sales opportunities through each single state leading to close.

Account Planning 52

Account Planning Account Management B2B Prioritization 52

Arpedio

NOVEMBER 23, 2021

LinkedIn Live: What Makes an Effective Account Review. LinkedIn Live: What Makes an Effective Account Review. ? Back to blog. Another Linkedin Live, another blog post! Secondly, Anders emphasizes that the importance of account reviews needs to be anchored throughout the executive management team.

Account Management 52

Account Management B2B CRM Prioritization 52