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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

FlevyPro is currently used by 100s of consultants and business executives. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Innovation frameworks used by management consultants.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Have a clear campaign plan.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Finding ways to meet with people in real time (such as at social events) can help.

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How To Identify External Factors That May Affect Your Strategic Plan

ClearPoint Strategy

Did you ever think you had the perfect business plan and strategy, only to be blindsided by an increase in tariffs or a new environmental regulation? This article will help you discover how to think about and manage external factors that can cripple your strategic plan (or open up new opportunities).

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Choose and register your business name. Next, it’s time to select and register your business name. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road. Venture capital is on the opposite end of the spectrum.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Choose and register your business name. Next, it’s time to select and register your business name. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road. Venture capital is on the opposite end of the spectrum.