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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. Viewed as a supplier of products and services. Limited access to the client and usually via gatekeepers Preferred Partner. And everyone was happy (mostly - some clients are never satisfied!).

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Usually our clients are more important to us than we are to them Especially if you're not a major supplier. I once had a client who told me my category was 5% of their spend, so they only wanted to spend 5% of their time managing it. Rebalance your communication expectations to align with your value as a supplier.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

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5 Quick Tips On Building Better, Long-Term Client Relationships

MTD Sales Training

That communicates value. We like to partner with suppliers because it’s efficient and gets rid of the clutter. That helps salespeople to formalise and structure a strategic approach so the customer knows exactly what they can expect from their supplier. Rick Cheatham (Leader of BTS Sales Practice). Mark Little, VistaPrint.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

If you approach customer relationship building thinking, "What's in it for me?" Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). And a key account manager is the gateway to all these relationships. Schedule regular engagement with your clients. Internal teams. Dissatisfaction.

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Find the right CRM Strategy for your Industry

Insightly

Many of the most successful e-commerce businesses go to great lengths to maintain strong relationships with their customers both during and after the sales process — that’s where a comprehensive e-commerce CRM strategy comes into play. CRM enables these firms to manage and nurture these relationships effectively.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

Many of the most successful e-commerce businesses go to great lengths to maintain strong relationships with their customers both during and after the sales process — that’s where a comprehensive e-commerce CRM strategy comes into play. CRM enables these firms to manage and nurture these relationships effectively.

CRM 52