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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. And also to support cross-selling and enhance the client experience. How do you stand out from your peers?

Marketing 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. OnePlace/Intapp Another delegate mentioned he liked using this system.

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Referrer Management – Capacity and Capability

Red Star Kim

There were the staples of emails, webinars with external speakers, networking and team-on-team socials. Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain.

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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. 30% events, seminars/webinars and contact programmes. And have the support they need to make an impact.

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Future trends in account-based selling

Arpedio

This approach, which focuses on targeting high-value accounts strategically, has proven its effectiveness in securing valuable deals and nurturing long-lasting client relationships. In the future, businesses will need to break down silos and foster better communication and alignment between these two departments.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. We tried out various tools (e.g.

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Cultivate a cross-selling culture

Red Star Kim

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.