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Extending Client Relationships: An Interview with Andrew Greenwood, Chief Marketing and Communications Officer, ZS

Farland Group

But it’s not just relationship building, we want to expose the clients to some of our thinking on how we can help them. In the spirit of forming this council, we wanted to facilitate discussions because it’s a peer network. How’s this going to impact business with any specific client over the years?

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap.

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Account Management Solutions: Everything you need to know

Arpedio

Definition of Account Management Solutions Account management solutions refer to tools, software, and strategies designed to facilitate the management of client accounts, relationships, and interactions. Furthermore, effective account management is crucial for driving growth and profitability.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The colours worn by the facilitator may have an impact In webinars you’ll need more slides as people are wired to pay attention to “change” – use pictures or video rather than text Echoic memories are short – only holding about 3-4 seconds worth of information.

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5 Ways Automation Enables Deeper Relationships Between Prospects and Salespeople

The Center for Sales Strategy

Although it may sound counterintuitive, many of the processes facilitated by sales automation software actually make it easier for sales reps to dedicate additional resources to enhancing client relationships. It makes sense because often times we associate the word “automated” with the impersonal.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

The role of community, gossip and belief are touched on and there’s reference to Dunbar’s Law (see Client relationship management (CRM) – how many close social (kimtasso.com) ). The diagnosis phase involves finding out why there is a problem, and more listening and facilitating is recommended.

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Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

There follows practical guidance on other coaching tools such as brevity, summarising, getting to the crux, interrupting, precision in language (assuming a positive outcome – “When you label something difficult, you create the expectation of failure” ), watching for nominalizations, encouraging clients to be specific and moving the discussion on.