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Innovative Prospecting for Scaling Your Business and Sales Career

Sales Gravy

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. This section provides practical tips on how to transform client interactions from transactional to relational.

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Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata

Red Star Kim

I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. 200 countries, 45 years of news archives, 45,000 resources.

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Account Growth Strategy: What it is and How to Use it

Arpedio

The Components of Account Growth Strategy An effective account growth strategy comprises several essential components designed to help you optimize client relationships and drive sustainable growth. Book demo The Power of Regular Communication Regular communication acts as the foundation for building strong client relationships.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

It was interesting to learn how Business Development Executives work with managing client relationships”. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. a partner”.

CRM 130
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. Interesting points about how to integrate marketing and selling where the face of individual professionals became associated with the brand name.

Marketing 130
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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. 30% something else (comments included integrated marketing campaigns and key client programmes). They were asked to indicate where most of their time is spent at present: 33% supporting M&BD executives and managers.