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Best Practices for Leveraging Content Across Multiple Social Media Channels

Strategic Communications

There are a wide range of social media channels available to today’s marketers. Yes, there are costs involved in posting to social media, even if you do it yourself. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels.

Media 52
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Social media and web site.

Marketing 130
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AI for Content Creation

Strategic Communications

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. Content tools equip teams with rich options that expand their digital footprint, ultimately scaling their media and sales reach.” Writer is another example.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. While marketing has traditionally been tasked with content creation, Feinberg suggests that there is opportunity for collaboration here.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).