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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Customers will reward suppliers who successfully blend a great digital experience with the human touch. Centers of Excellence (CoE). Want more?

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Value Net Model

Flevy

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions. You can download an editable PowerPoint presentation on the Value Net Model here on the Flevy documents marketplace.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation.

Marketing 130
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What type of B2B sales will still exist in 50 years?

QYMATIX

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. When finally at the customer’s office, sales representatives used overhead projectors to present their products and services – page by page, projected from old transparent slides into a wall.

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What type of B2B sales will still exist in 50 years?

QYMATIX

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. When finally at the customer’s office, sales representatives used overhead projectors to present their products and services – page by page, projected from old transparent slides into a wall.

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4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

This helps the SAM to stop and reflect on the state of his or her progress in understanding the customer’s business and connecting it back to the supplier company’s unique capabilities. Every step of the process has linked associated questions that need to be assessed.

Sales 52