Remove Communication Remove Decision-making Remove Event Remove Strategic Thinking
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

However, in 2020, they launched their brand new 20-year strategic plan, making major changes to how they operate and connect budget to strategy. Only a few months after they adopted the new strategic plan, they had to work to reduce the existing budget in case of revenue loss due to COVID-19. City of Fort Collins, CO.

article thumbnail

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

How can I make the time to be proactive? We discussed a variety of ways to free up time so that you can shift towards being more proactive, including: Time management – Deploy techniques to manage our time effectively – especially blocking regular time out to think. Plan my career as I plan a marketing project to make it happen.

Marketing 130
article thumbnail

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Promoting learning effectiveness We considered learning theory and how learning effectiveness varied with activities such as reading, hearing, images, videos, attending events, watching demonstrations, participating in hands-on workshops, simulations and models and “having a go”.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

Thanks to Simmons & Simmons for hosting the event at Citypoint. Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment.

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher If you think your job is harder than it should be. Key account management is a role that requires both sales skills and strategic thinking. And if you can't make it live, don't worry, the event will be recorded and shared with ticket holders.