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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

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Events and Event Planning in a Post-Pandemic World

Strategic Communications

COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. That’s what she did for her 2022 event.

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Streamline Your Online Events with Link2events+

ACT

Hosting online events like webinars, training sessions, or networking meetings can be great for business. As an online event management solution, Link2events+ acts as a bridge between functionality found in costly webinar services and standard webinar services. Calendar Registrants are automatically associated with the event in Act!

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The New Face-to-Face: Strengthening Existing & New Relationships Without Events

Hubspot Sales

As offices close and events disappear our most common methods of connecting with leads are lost. Social media sites, email, and other online platforms are all viable places to connect when prospects aren’t able to attend live events. Make the Most of Your Data. Here’s my top advice to lead you in the right direction.

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The EAST framework for behavioural nudges in marketing? (Change management)

Red Star Kim

To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. Welcome back from your holidays! All the partners who used the new CRM alert system to identify their top priority BD calls have been pleased with the results.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

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Successful Team Building for Boehringer Ingelheim RCV

MDI Training

Click below to access our AI-generated audio version: Successful Team Building for Boehringer Ingelheim RCV In the interview with our MDI trainer and partner, Anita Berger On June 29, 2023, around 85 participants gathered at the Casino Baden to participate in a team-building event for Boehringer Ingelheim RCV under the management of Csilla Ponner.