Customer Think

MARCH 26, 2024

Earlier this week, Marketing Charts shared the results of a study conducted by Qualtrics XM Institute that looked at whether or not customers shared feedback about their experiences – and with whom or how they shared that feedback.

Marketing 69

Marketing 69

Customer Think

APRIL 19, 2023

In today’s competitive marketplace, it is more important than ever to establish a connection with customers. This connection is possible through authentic branding i.e. creating an identity that resonates with customers and communicates your company’s core values.

Communication 75

Communication Digitalization Marketing 75

Customer Think

JUNE 21, 2023

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. Like any relationship, some of them are healthy while others are not. To help yours be more beneficial than.

Digitalization 59

Digitalization Marketing 59

Customer Think

OCTOBER 20, 2021

We’ve seen a huge evolution in how brands acquire and retain customers in the past decade. Digital engagement has become king, and any (incredibly small) lingering doubts that it’s the most vital tool in any customer engagement team’s arsenal have been well and eliminated in the past 18 months.

Digitalization 115

Digitalization 115

Strategic Communications

SEPTEMBER 21, 2022

It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” You may also be surprised to learn that, whether you realize it or not, you have a brand identity. Many business owners believe that they define their brand. What is your current brand?

e-Learning 52

e-Learning B2C B2B Publishing 52

NG Data

OCTOBER 25, 2023

Digital marketing and direct mail are essential tools for financial institutions to reach their customers effectively. Bank marketers should be cautious when sending promotions to both physical and digital mailboxes, as one in three customers would leave a brand they love.

Banking 52

Banking Marketing Digitalization Communication 52

Customer Think

DECEMBER 8, 2023

Your brand is the story you tell to engage and motivate people (prospects, customers, and employees) to believe in you, support you, and share the story. The story is formed by your advertising and is delivered through all your interactions – products, services, website, apps, policies, and your employees.

Customer Experience 53

Customer Experience Advertising 53

Zendesk

FEBRUARY 14, 2022

Names matter, and that’s why it can be challenging to pick the right name—especially because your AI chatbot may be the first “person” that your customers talk to. Branding experts know that a chatbot’s name should reflect your company’s brand name and identity. Things to consider when naming a bot.

Artificial Intelligence 98

Artificial Intelligence Internet Media Software 98

Apptivo

MARCH 29, 2023

Why is customer engagement important? 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. Why is customer engagement important?

Software 52

Software Software Decision-making eCommerce 52

Customer Think

JANUARY 4, 2023

I’ve been catching up on my advocacy behavior reading, as always looking to better understand how exemplary performers execute at the intersection where brand, customer, and employee advocacy behavior meet.

Business Growth 98

Business Growth Meetings 98

Customer Think

AUGUST 30, 2021

While the rise of digital channels has transformed how we communicate with our friends and family, it has also enabled customers to demand more from interactions with their favorite brands and businesses.

Negotiation 59

Negotiation Marketing Digitalization Communication 59

Zendesk

DECEMBER 14, 2021

Unsurprisingly, it’s also now a place where brands can connect with their customers and attract new business. billion users in 2022, and companies have been quick to jump on the TikTok train as a marketing tool to spread brand awareness and increase engagement. Wherever there is an audience, there is room for customer support.

Value Proposition 52

Value Proposition Media Prioritization Customer Experience 52

Customer Think

MAY 30, 2023

While trend reports are a valuable tool for better understanding customers, business success relies on much more than recognizing the trends. As is such, it should come as no surprise people are critically evaluating what type of future they want to create and be a part of. It’s […]

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128

Help Scout

AUGUST 22, 2023

Advice and examples for how to build a brand people love, one customer at a time. Read the full article

52

52

Customer Think

OCTOBER 3, 2023

When your customers promote the solutions you offer on your behalf and recommend them to others, it becomes easier for you to generate traction and capture quality leads. Around 90% of people prefer user-generated content, such as customer reviews, over other forms of promotion.

75

75

Customer Think

JANUARY 6, 2023

There’s another challenge facing the travel industry that’s less visible but possibly more costly in terms of customer experience (CX) and revenue. With the world reopened for travel and 66% of U.S. adults planning more trips, flight delays and long lines in airports are making headlines.

Meetings 110

Meetings Customer Experience 110

MTD Sales Training

JULY 16, 2019

Branding is a key component in determining your success in sales and marketing. You may not think that, as a salesperson, your input to how your brand is perceived or recognised should be a priority; isn’t the experience the customer has with your product and service more important than the reputation of the brand?

Media 58

Media Sales Training Marketing Sales 58

Luminas Strategy

JANUARY 30, 2023

On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service that our customers want and need to grow their business? Do customer surveys go deep enough and provide you with actionable next steps?

Customer Experience 40

Customer Experience Customer Value Leadership 40

Customer Think

APRIL 25, 2023

Imagine the number of brands that have experienced the same over the course of three decades, winning big […] It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it.

Innovation 111

Innovation 111

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Yesler

AUGUST 27, 2019

That’s because technology customers drive the buying journey by seeking information in advance, on their own time—content like case studies, white papers, product features, and by trying demos. Strengthens brand perception. Your website is an extension of your brand. Customer engagement. ” — Forbes.

Facilitation 52

Facilitation Customer Experience Decision-making Stakeholders 52

Customer Think

MARCH 18, 2024

With its unrivaled data platform, Cordial's AI strategy and capabilities lay a foundation of deep understanding to transform customer experience

Customer Experience 49

Customer Experience 49

Upland

AUGUST 30, 2023

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Customer Think

JULY 4, 2023

For all the talk about customer-centricity, some businesses ironically downplay the actual voiceof the customer. They chase trends and make investments without fully considering how theseinitiatives will transform the customer experience. That’s h.

Customer Experience 59

Customer Experience 59

Customer Think

NOVEMBER 8, 2022

We’ve all seen the headlines on how rising living costs are impacting US consumer confidence. And it’s no surprise. With food prices, energy bills, and interest rates increasing at the fastest rate in 40 years, anxious US consumers are feeling the pressure like never before. That means less money in their pockets, forcing them to […].

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Customer Think

FEBRUARY 14, 2023

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast.

Customer Experience 52

Customer Experience Digital Transformation Digitalization Marketing 52

Strikedeck

DECEMBER 18, 2020

Vincent Manlapaz, in an interview with Steve McDougal as he shares his insights on why relationships are won or lost during key moments.

Customer Success 98

Customer Success Onboarding Customer Experience 98

Customer Think

NOVEMBER 10, 2022

Photo by Pexels, CC0 1.0 According to a recent survey, familiarity with Non-Fungible Tokens (NFTs) among internet users has skyrocketed in the last year. While most Americans aren’t currently prepared to purchase NFTs, one in every 14 non-owners express future interest in NFTs. As such, multinationals such as Coca-Cola, Budweiser, Adidas, etc.,

Internet 98

Internet Digitalization Marketing 98

Customer Think

MARCH 15, 2023

Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and dislikes, as well as what you have to offer each other. Over time, the relationship […]

Meetings 69

Meetings 69

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Customer Think

APRIL 18, 2023

While employees might shut off the lights and lock the doors at the end of a long day, consumers and potential consumers engage with your brand online 24/7 — posting and reading reviews about your brand’s CX — the great, the so-so, and the downright […]

Software 64

Software Software Internet 64

SBI Growth

OCTOBER 6, 2012

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. Branding metrics, even when quantified with reliable data can be looked upon with reservation. Be careful not to gut branding advantages in the process. Branding is Business. Marty recently joined HP.

Acquisition 122

Acquisition B2B Transportation B2C 122

Customer Think

MARCH 22, 2023

Any business that wants to succeed must develop strong client connections, and providing excellent customer service is crucial to achieving that. Read on to learn five helpful customer service tips on how to improve the communication […]

Communication 59

Communication 59

Customer Think

APRIL 19, 2024

According to Forrester Research, in 2023, for the second year in a row, the quality of customer experience among U.S. brands declined. In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. What’s the missing link?

Customer Experience 103

Customer Experience 103

Customer Think

JUNE 19, 2023

As context for that question, here’s an excerpt from my book, The Zappos Experience Brand positioning experts will tell. Let’s assume you are trying to expand your product line or improve your service delivery model. How much change should you attempt?

Customer Experience 52

Customer Experience 52

Customer Think

JULY 6, 2021

Why would you want to make your business easily accessible to your potential customers through a mobile application? Even if you create your brand’s mobile app, are you confident that your customers will use it? Photo by Unsplash, CC0 1.0

Meetings 75

Meetings 75