article thumbnail

How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . For us, our push to go more green really initiated our digital transformation. We go to market in very diverse ways.

article thumbnail

People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Our intent is never so transactional.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

RATER Model

Flevy

Assurance Assurance is composed of the knowledge, abilities, and trustworthiness of staff and their capacity to use this expertise to kindle trust and confidence in customers. Knowledge comprises the necessary qualifications, skills, and training to deliver the service effectively.

article thumbnail

The Marketing and Sales roles in this tight collaboration

Cosawi

In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the point of purchase? Roles in Digital Economy.

article thumbnail

Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative sales teams put customer needs first, with sales professionals asking probing questions and adapting pitches to every lead. A deeper understanding of customer needs leads to insights that build trust. Customer knowledge even transfers to other areas, such as improving client onboarding.

Sales 52
article thumbnail

Here’s What You Missed at TRANSFORM 2020

Showpad

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

article thumbnail

Suggestive selling definition and techniques (2022 sales guide)

Zendesk

Businesses looking to digitize often need help installing or understanding their new tech. This way, customers will be able to use the software effectively soon after they buy it. If you can find the intersection of customer knowledge and product knowledge, you’re in a prime position to make a sale. Zendesk Sell.

B2C 52