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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. What is the informal decision-making process?

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. The UI/UX of your website plays a major role here.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). Operating income and EBIDTA are declining. Inventory levels are still high.

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13 best invoicing software to facilitate your payment process in 2022

PandaDoc

Invoices facilitate making those payments occur. However, creating invoices can be quite the task — be it the multitude of alignment changes you have to make for every field to look symmetrical and professional, or the fact that adding in taxes can be quite taxing. so that you can make an informed decision.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Which approach and tools should you implement to make the most of this potential? Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9%

B2C 52
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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile.

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10 major pricing mistakes you should avoid

PandaDoc

No company will ever get it right all at once, which makes it so important to iterate and experiment with various approaches. At its core, there is a huge benefit in making your pricing strategy more dynamic and value-focused for a more interactive relationship with markets. Not relying on data for your pricing decisions.