DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? No urgency.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. um@arpedio.com.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

Key Account Management 52

Key Account Management Account Management Management Profitability 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 4, 2023

In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

MAY 1, 2021

A simple sales negotiation tactic. As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. Which makes them risk-averse. and decisions.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. There must be a better way to do this’, he thinks. After: Brendon logs into his company’s Org Chart software.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create contact plans to keep in touch with key stakeholders in your company and your client's. Let's talk about the client lifecycle The sales cycle attracts qualified leads, engages and converts them to clients. Define price strategy. Create capture plans.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. sales processes 2. Behaviour in sales meetings). Sales process. Multifaceted map of the sales process. This supported opportunity and pipeline management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

ProlifIQ

MARCH 30, 2023

Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning? What are the next steps?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

ProlifIQ

APRIL 8, 2021

If you want to maximize sales revenue, you need to put a method to the madness. Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. . When Do You Need Account-Based Selling? A higher number of stakeholders. Longer sales cycles.

Account Planning 91

Account Planning Key Account Management Decision-making Account Management 91

Upland

APRIL 20, 2023

You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales account management strategy becomes indispensable. Through account management, your team can seek to establish themselves as trusted advisors to customers.

Account Management 195

Account Management Management Account Planning Decision-making 195

Account Manager Tips

NOVEMBER 22, 2022

Who are their internal stakeholders? How do they want to manage supplier relationships? As a supplier, if you want to sell to procurement, you really need to understand things like the buying process, supplier management, supply chains, decision making and more. Is it critical, important or unimportant?

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. Imagine you're at the front of a boardroom about to make a presentation. In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

ProlifIQ

APRIL 8, 2021

If you want to maximize sales revenue, you need to put a method to the madness. Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. . When Do You Need Account-Based Selling? A higher number of stakeholders. Longer sales cycles.

Account Planning 52

Account Planning Key Account Management Decision-making Account Management 52

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 98

Account Planning B2B Decision-making Stakeholders 98

ProlifIQ

MARCH 11, 2021

When selling into key accounts tied to large opportunities, that saying carries a lot of truth – relationships are everything. The faster you can reach and influence decision makers or key stakeholders, the faster you’ll turn opportunities into deals. Align Buyer Personas to Sales Goals.

B2B 52

B2B Stakeholders Account Planning Decision-making 52

ProlifIQ

MARCH 11, 2021

When selling into key accounts tied to large opportunities, that saying carries a lot of truth – relationships are everything. The faster you can reach and influence decision makers or key stakeholders, the faster you’ll turn opportunities into deals. Align Buyer Personas to Sales Goals.

B2B 52

B2B Stakeholders Account Planning Decision-making 52

Whetstone

FEBRUARY 13, 2023

Multiple stakeholders are often involved in purchase decisions, and many of these stakeholders want to understand the tangible benefits they will receive from your solution (or “special resource”), and they want to know exactly how much they will save or earn as a result of your intervention.

Stakeholders 52

Stakeholders Decision-making Profitability Organization 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Account Manager Tips

AUGUST 9, 2022

What to do when a sales deal stalls? Sales process checklist Establish the next commitment The Thermometer Technique Favourite podcast: How to Succeed Just for fun Quote of the week. What to do when a sales deal stalls? For me, sales is most successful when you follow a process. Let me share those steps with you now.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

NOVEMBER 30, 2021

Making the customer’s buying journey less complex. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. Back to blog.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. We tried out various tools (e.g. Get back out there after Covid.

Management 130

Management Key Account Management Digitalization Communication 130

QYMATIX

SEPTEMBER 27, 2022

If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

ProlifIQ

MAY 4, 2023

Operations, strategic account management teams, and sales should work together to analyze and identify the accounts that are most likely to spend more with your business. An easy first step if you sell a product is to gather a sense of what the full potential for licenses in that account looks like.

Stakeholders 52

Stakeholders Account Management CRM Key Account Management 52

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Meetings 130

ProlifIQ

OCTOBER 15, 2020

Powered by Salesforce Experience Cloud, the new Community provides Admins, sales, customer success, and marketing professionals a place to collaborate via Salesforce Trailhead as well as access product user training videos, and tap into a robust knowledge base to boost their performance and satisfaction with PROLIFIQ offerings.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52