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Ten insights on the future of SAM

Strategic Account Management Association

Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment.

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A Simple Sales Negotiation Tactic that Works

Account Manager Tips

A simple sales negotiation tactic. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. Which makes them risk-averse.

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The Secret to Successful Sales Negotiations

Account Manager Tips

Successful Sales Negotiation Strategy. But there's a simple sales negotiation strategy that works which is. to make the first move. The secret is simple: make the first move. You need to know the answers to these and other questions: What’s your value proposition (as your client sees it, now you)?

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Build relationships with decision-makers and expand your network. Suppliers submit proposals to provide them. Define price strategy. Create capture plans.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

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It’s All About Winning… but for Who?

Revenue Storm

As sales professionals, we need to be able to answer three key questions: 1) What do we sell? 2) What business value are we bringing to our client? If you do not have clarity around these questions, you might just be “traveling in hope,” which is not the most reliable sales strategy. Let’s take a closer look at business value.

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How to Shorten the Sales Cycle

Sales Outcomes

An experienced salesperson will tell you that the length of their sales cycle is a critical factor to success. So how do you shorten the sales cycle? How to Shorten The Sales Cycle 1. How to Shorten The Sales Cycle 1. So how do you shorten the sales cycle? How to Shorten the Sales Cycle. Expand Engagement 3.