Strategic Communications

JANUARY 12, 2021

The virus is accelerating digital transformation and setting the tone for texting to become the primary method of marketing and communications for 2020 and beyond,” he says. This is particularly relevant in a post-COVID world, as remote working is the new norm,” he says.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Advertising 59

SBI

MARCH 1, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? That has all been upended now.

Manufacturing 37

Manufacturing Decision-making Meetings Digitalization 37

Showpad

OCTOBER 9, 2020

2020 has seen us shift to full remote work and tweak go-to-market strategies as the buyers’ needs are changing. Working from home (WFH) should extend indefinitely. Assume that your meetings will take place remotely. . Sue Petersen of GE Healthcare. How Showpad is evolving to support our customers.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

AUGUST 11, 2021

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Insightly

JUNE 13, 2023

If you’ve spent a few years marketing to healthcare, for example, you might want to try your hand at marketing to software developers. When you move to a new company, you can guarantee that you’ll grow by learning how to work with new and different people. If you’ve spent your career in B2B, you may also want to try B2C, or vice versa.

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Insightly

MAY 28, 2021

I loved this work, but I felt like I had only seen one corner of the digital marketing career. If you’ve spent a few years marketing to healthcare, for example, you might want to try your hand at marketing to software developers. How to approach digital transformation in the new normal. Learn a new skill. Meet new people.

Marketing 52

Marketing Digital Transformation Remote Working Decision-making 52

Insightly

MAY 28, 2021

I loved this work, but I felt like I had only seen one corner of the digital marketing career. If you’ve spent a few years marketing to healthcare, for example, you might want to try your hand at marketing to software developers. How do you know if you’re ready to move to a new company? Learn a new skill . Try a new industry.

Marketing 98

Marketing Decision-making Media Management 98