Tue.Jul 25, 2023

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

Everyone experiences occasions when their mental health falters. Whether that is with low mood, motivation, self-doubt, stress, grief, loneliness or navigating change. Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy isn’t needed by or available to everyone. This accessible, no-nonsense, evidence-based and practical book comes from an experienced clinical psychologist.

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Focused on Talent: Selection with Emily Estey and Tirzah Thornburg

The Center for Sales Strategy

In this episode, we’re continuing our season-long deep dive into the latest Talent Magazine from The Center for Sales Strategy. And today, Emily Estey and Tirzah Thornburg are here to help break down the latest facts and trends when it comes to selection. Together, Emily and Tirzah bring so many great points to the table, such as: Why it pays to do the stressing BEFORE the hire, not after How talent banks are a great tool for hiring both internally AND externally And, finally, why holding out fo

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The Complete Guide to Real Estate Cold Calling (+11 Scripts)

Hubspot Sales

Cold calling is the bread and butter of sales reps in real estate. It’s one of the most effective ways to find customers, but only if you’re ready for various conversation scenarios. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Whether your prospect is a potential buyer, seller, or tenant, use these scripts to grab their attention.

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The Undeniable Value of a Business’s Execution Strategy

Aepiphanni

Discover why strategy is crucial and how it can transform your organization. From setting ambitious goals to addressing gaps, strategic planning provides a roadmap to achieve long-term success.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. It’s here, and it’s already changing sales as we know it. Today, 68% of business leaders we surveyed believe it will help them scale in a way that would otherwise be impossible.

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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

Oftentimes, marketers forgo the idealistic for the realistic. We set achievable goals. We taper back expectations. Instead of shooting for the moon, we often shoot for the likelier, but still valuable, stars. This is often what makes marketers great: we know how to maximize wins and minimize losses. Yet, there is a time when idealism can work for us.

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“Mastering Customer Complaints: An Effective Guide to Delight Your Customers”

Apptivo

“A complaining customer can be your best opportunity to show how good you are …. And help create a customer evangelist.” — Shep Hyken 1. Proven Tips 2. Unforgettable Customer Service: Real-Life case studies of Effective Complaint Handling 3. Scenarios’ on How to handle customer complaints effectively 4. Proven Impacts of effectively handling customer complaints In today’s highly competitive business landscape, customer satisfaction is paramount.

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How to Judge the Strength of Your Value Propositions

Customer Think

Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B compan.

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NEW RELEASES AS OF JULY 25,2023

Apptivo

We’re thrilled to announce the latest enhancements in Apptivo that’ll make you go aww over the Product. In this update, we introduce four major additions: 1. Assignment rule in Leads 2. Delete Option for Custom Views 3. Sort Range in Work Orders App 4. Reference App in Follow up Assignment Rule in Leads Introducing our cutting-edge “Assignment Rules” feature with the two methods “Static” & “Round Robin” !

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From Satisfaction to Delight: Accelerating Your Business Growth with Personalized Customer Service

Customer Think

It’s time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a delightful, personalized experience for customers is no longer just a luxury—it’s a necessity for sustainable business growth.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is One-to-One Marketing?

NG Data

One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on the marketing practices concept that personalization breeds customer loyalty and better return on investment. One-to-one marketing is reminiscent of the mom-and-pop shops when small business owners knew customers’ individual affinities and were better.

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Our transformation journey and unleashing the power of AI and automation – Interview with Sheila Anderson of Aflac

Customer Think

Today’s interview is with Sheila Anderson, the Chief Information Officer (CIO) at Aflac, a Fortune 500 company that provides insurance and financial protection to millions of policyholders and customers through its subsidiaries in the U.S. and Japan.

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Events and Event Planning in a Post-Pandemic World

Strategic Communications

COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. Live events have been re-emerging, but event planners are approaching the process differently from how they have in the past.

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Enforcement versus enrollment

Customer Think

On his podcast, Seth Godin, makes a brilliant distinction between the use of enforcement and enrollment to bring about desired behavior.Enforcement: the act of compelling observance of or compliance with a law, rule, or obligationEnrollment: the act of.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Undeniable Value of a Business’s Execution Strategy

Aepiphanni

Discover why strategy is crucial and how it can transform your organization. From setting ambitious goals to addressing gaps, strategic planning provides a roadmap to achieve long-term success.

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How to Supercharge Your Account Planning

Janek Performance Group: Account Planning

All sales organizations need new business to thrive and grow. As such, they often prioritize new accounts. However, in a rapidly changing and uncertain environment, new business can be a tough sell. For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. Clearly, in times like these, organizations cannot just rely on new business to generate revenue.

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Celebrus Announces Significant Enhancements in the Realm of AI and ML

Customer Think

New Version Brings Bot Detection, New ML Models, Profile Builder for Generative AI

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The 12 Best Sales Tracking Software Tools

Nutshell

Improving your sales numbers requires a healthy helping of cold hard data—the kind of data that only sales tracking software can provide. With a quality sales tracking platform, you can easily tell which of your sales strategies are working and which should be kicked to the curb. Keep reading to learn what sales tracking software is, what a proper sales tracker tool looks like, and the 12 best sales tracking software options available to you.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.