Strategic Account Management Association

NOVEMBER 30, 2020

What does cybersecurity have to do with you? If you’re selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care. Listen to this episode of The SAMA Podcast here. The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association

Cybersecurity 400

Cybersecurity Account Management Digitalization Management 400

Engage Selling

NOVEMBER 20, 2020

Salespeople, business leaders, and shareholders thrive on having reliable and realistic sales targets. Without them, you can’t possibly gauge performance. Setting those sales targets, more importantly, hinges on being able to consistently anticipate the future.

Shareholders 171

Shareholders Sales Sales Leadership Leadership 171

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? Don't worry, I got you covered. If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! If you're looking for #ChristmasGiftIdeas check out this holiday gift guide: key account management edition.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

KAM With Passion

NOVEMBER 11, 2020

How are strong relationships built? By talking to each other and by making sure that conversations are meaningful to both parties. What is true in the private life is true in business as well, especially between a supplier and their customers. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Marketing 159

Marketing Sales Meetings Customer Experience 159

The Chapman Group

NOVEMBER 9, 2020

By: Denny Chapman Jr. At first I thought that these situations were isolated incidents – Senior leaders in critical/strategic accounts either declining meetings with the strategic account manager, and pushing them down the organizational chart to meet and speak with other (less powerful and influential) team members… or current contacts not enabling conversations with their leaders.

Account Management 148

Account Management Value Proposition Suppliers Meetings 148

Nimble Business Success

NOVEMBER 17, 2020

Do you dream about turning your tiny SaaS business into a mega-brand? I hate to burst your bubble, but you need funds to do that – funds that come from sales. But, increasing sales is not an easy task, especially for SaaS brands. Why so? SaaS sales reps face two main hurdles, according to a […]. The post 4 Hacks for SaaS Businesses: How to Boost Your Sales appeared first on Nimble Blog.

Sales 137

Sales 137

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? You're between a rock and hard place. Your company says to get the price rise across the line while your clients refuse to accept. Now what? . Idea in brief. Preparation Planning is everything when telling clients about a price increase. Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

KAM With Passion

NOVEMBER 11, 2020

For the first KAM WITH PASSION Seen on the Web selection, I have chosen posts of three of my favorite sales practitioners and bloggers. Each of the three, always writes thoughts-provoking articles. You will probably see a lot from them in future issues of this selection. The themes covered in these 3 posts touch on some fundamental aspects of complex sales.

B2B 130

B2B Sales Management Sales Management 130

SBI Growth

NOVEMBER 18, 2020

As a sales leader, it is necessary to understand the performance levers which impact your bottom line. One encompassing metric that can help you understand these levers and improve sales effectiveness and efficiency in 2021 is Sales Velocity. Deciphering your.

Sales 154

Sales Acquisition B2B Marketing 154

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

RAIN Group

NOVEMBER 24, 2020

The in-person buying and selling experience usually goes something like this: You show up to your buyer's office, where they greet you and offer you coffee. You accept, and walk together to the kitchen, discussing your trip in and how the day's going. You chat around the coffee pot for a few minutes about the local restaurant you visited last night.

Meetings 136

Meetings Virtual Selling 136

Hubspot Sales

NOVEMBER 18, 2020

Sales leaders, be honest — you're curious about what your peers are up to. This year has been unconventional (to put it lightly) and leaders have been faced with challenges that they likely haven’t seen at other points in their careers. The ability to share information with other leaders, or to ask "how are you managing?" is invaluable. However, that’s far easier said than done when you’ve got work to do.

Sales Leadership 141

Sales Leadership Leadership B2B Sales 141

The Center for Sales Strategy

NOVEMBER 11, 2020

Many large-scale surveys routinely find time management skills are among the most desired workforce skills, but also among the rarest skills to find. It comes as no surprise that one of the biggest challenges sales leaders face is time management. And while there are many articles and time management tools readily available, there’s also the old-fashioned sales calendar.

Sales 130

Sales Management 130

Nutshell

NOVEMBER 19, 2020

There are moments in your professional life when panic overwhelms you—moments when you feel as if someone threw a cold blanket over your shoulder while whispering, “ you are in big trouble. ”. When you open an email you sent to your marketing list and see something that’s glaringly wrong—an important link is broken, the merge fields aren’t working, you’ve misspelled your own company name in the subject line—you know you’re in one of those please-tell-me-this-isn’t-happening moments.

Marketing 127

Marketing Software Software Prioritization 127

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

KAM With Passion

NOVEMBER 3, 2020

You are a sales or company leader and you see the consequences of the sanitary crisis: a very tough sales environment. You know that this will continue for a while and will happen again in the future. So, what do you plan to do about it? Sales and company leaders, imagine you are a ship captain. For a few minutes, imagine you are the captain of a large cargo ship.

Account Planning 130

Account Planning Sales Value Proposition Sales Management 130

SBI Growth

NOVEMBER 24, 2020

Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?” And “how do I grow within my current customer base?” To ensure your organization is focused on the right CS.

Customer Success 146

Customer Success Organization Onboarding Customer Experience 146

Engage Selling

NOVEMBER 27, 2020

We’re approaching that time of year. And while this year will likely look much different than any year in recent memory, here are some client gift giving ideas to keep in touch with your customer base.

Account Management 125

Account Management Communication Sales Management Management 125

Hubspot Sales

NOVEMBER 2, 2020

This year, many brands were forced to drastically change sales tactics during the COVID-19 pandemic and the economic uncertainty that came with it. While some companies saw sales pipelines slow down dramatically , others saw them speed up to the point where it was challenging to keep up. Because of the constantly changing sales landscape, sales leaders and reps found themselves needing to make quick decisions about their strategies and how they approached customer-facing conversations.

Sales Analytics 135

Sales Analytics Sales Decision-making Emotional Intelligence 135

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

The Center for Sales Strategy

NOVEMBER 24, 2020

Your role as a leader is to drive your people toward your ambitious culture. How do you do that? You must connect with people! When COVID-19 closed gyms, 58% of trainers lost some of all of their income, and 23% were furlough or laid off ( PR Newswire ). How did one gym manage to gain more members now than pre-COIVD? Episode 4 of the Improving Sales Performance series with Tony Hartl, founder of Crunch Fitness Austin and Planet Tan, provides listeners with a few secrets of how he’s getting new m

Sales 127

Sales Management 127

Drift

NOVEMBER 5, 2020

Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or – if we’re lucky – we’ve already found that elusive bright spot, and now all we have to do is double down on it. But long before we were trying to understand human behavior in the digital world, psychologists like Robert Cialdini were studying it in the social realm to understand how humans make.

Marketing 118

Marketing Digitalization Sales Leadership 118

Sandler Training

NOVEMBER 9, 2020

Mike Montague interviews Sharlene Douthit on How to Succeed at Giving Good Feedback. The post How to Succeed at Giving Good Feedback [PODCAST] appeared first on Sandler Training.

Sales Management 117

Sales Management Leadership Management Sales 117

SBI Growth

NOVEMBER 29, 2020

While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans. On today’s.

Business Services 142

Business Services Marketing Meetings Customer Experience 142

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Engage Selling

NOVEMBER 13, 2020

I don’t know many people whose 2020 went “according to plan.” As we approach the end of the year, here’s some sales advice to be considering right now. 1.

Sales 112

Sales 112

Hubspot Sales

NOVEMBER 24, 2020

Closing deals involving complex price modeling, a need for extensive product knowledge, varying potential discounts, or any other atypical standards and practices isn't exactly intuitive. It might require some insight, expertise, and materials beyond a conventional sales org's reach. In those cases, it can help to have something called a deal desk in place — a resource that can smooth out the harsher, more convoluted sides of highly complex deals.

Construction 135

Construction Stakeholders Negotiation Profitability 135

The Center for Sales Strategy

NOVEMBER 23, 2020

"If you don't know your numbers , you don't know your business." — Marcus Lemonis. "It's a numbers game, but I don't which numbers" — Average Salesperson. Okay — I made-up the last quote, but it's still true. Too many times, I meet with sales managers and salespeople who firmly believe that sales is a "numbers game" , but they have no idea what numbers they need to know or even what numbers they should be tracking.

Sales 127

Sales Sales Management Meetings Management 127

The Chapman Group

NOVEMBER 19, 2020

The Profile of a Best-in-Class Strategic Account Manager. Definitive Guide to Identifying the Best Candidates to Manage and Lead Strategic Accounts. Many strategic account management (SAM) programs are built upon a successful sales operation and sales team. The challenge is that sales leaders often believe that the sales people who were so instrumental in creating the successful sales organization will intrinsically become successful strategic account managers (SAMs) and lead an emerging SAM p

Account Management 104

Account Management Management Organization Sales 104

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

Sales

Sandler Training

NOVEMBER 2, 2020

Mike Montague interviews Kevin Shulman on How to Succeed at Achieving Your Goals. The post How to Succeed at Achieving Your Goals [PODCAST] appeared first on Sandler Training.

117

117

SBI Growth

NOVEMBER 12, 2020

While the world innovated rapidly and continually adopts many advanced technologies, the sales environment is still catching up. In most cases, face-to-face selling was the top method or process, allowing for strong relationship building, effective communication, and the ability to.

Sales Environment 137

Sales Environment Innovation Communication Sales 137

Groove HQ

NOVEMBER 4, 2020

These five elements of customer service lay the foundation for company growth, client success, and customer happiness at growing small businesses. The post 5 Essential Elements of Customer Service to Guide Your Growing Business appeared first on Groove Blog.

Small Business 117

Small Business 117

Hubspot Sales

NOVEMBER 30, 2020

Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. Unfortunately, this simply isn’t true. The first point of contact is important, of course. You never get a second chance to make a first impression.

Decision-making 134

Decision-making Sales Meetings Stakeholders 134

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation