Software Sales Guru
DECEMBER 20, 2021
Why asking “I am curious” is disingenuous I’ve talked before about the need for salespeople to be curious, so it may come as a surprise when I tell you not to say you’re curious. To be curious is a mind set. To say, “By the way, I’m curious,” is another thing entirely that can feel disingenuous because the question is hiding a deeper motivation, and.
SBI Growth
DECEMBER 22, 2021
Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency. However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the nu
Hubspot Sales
DECEMBER 23, 2021
A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice.
Customer Think
DECEMBER 21, 2021
Almost two years into the COVID-19 pandemic, customer experience (CX) is more important than ever. In fact, 59% of consumers now care more about CX when they decide what company to support or buy from than they did pre-pandemic. In 2021, businesses began to rise to the challenge; according to a recent Forrester study, the […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
DECEMBER 20, 2021
The past decade has radically changed the way consumers learn about, research, find, and buy a product. Now, more than 90% of consumers research online before buying a product. If your company is going to stay relevant, you have to understand the trends of sales data for 2022. Learning the data and staying on top of the trends will allow you to make the most of your sales and marketing strategy and, ultimately, will lead you towards success in 2022.
Zendesk
DECEMBER 21, 2021
It’s the holiday season, and this year is looking like one to remember. Thanks to supply-chain issues, popular items were out of stock or delayed before the shopping season even began. I bought a fancy scarf online in October, thinking I was going to beat the rush. Within a week, I had a backorder email. Two weeks later, no word—until about a month had passed, and my order was finally canceled.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
DECEMBER 22, 2021
Source: Freepik Email marketing is widespread. It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. For brands and companies, this can create awareness and sales, but only if you follow a strategy. Without a plan to build an advantage, […].
The Center for Sales Strategy
DECEMBER 21, 2021
In October of 2020, as live streaming media began to gain traction on platforms like LinkedIn and Facebook, we launched the Improving Sales Performance livecast. This livecast gave our audience an opportunity to hear from various thought leaders, experts, and industry gurus, who shared their insight, tips, and knowledge on several topics that help companies improve sales performance.
Zendesk
DECEMBER 21, 2021
We’re well into the final quarter of 2021, and that means it’s time for the fiscal year to wrap up, year-end statistics to flood in, and 2022 strategizing to begin. Just like last year, though, sales are in a unique place as buyers continue to work remotely, online sales increase, and the pandemic leaves companies on edge. Despite everything, your company’s goal for the coming year is probably the same as always: to grow and increase sales revenue.
Hubspot Sales
DECEMBER 20, 2021
Some entrepreneurs are born loving numbers. Spreadsheets, calculations, metrics, income statements — for many business owners, those are downright exciting. Of course, there are also business owners who hear these terms and must do their best to resist curling into the fetal position in their CPA’s office. No matter what camp you fall in, understanding your financials is essential to starting, running, and growing a successful business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
DECEMBER 21, 2021
The charity sector is often reluctant to talk about commerciality, but that doesn’t mean it’s not important. Ultimately, a charity needs to encourage people to donate, which means finding the right audience, communicating clearly to them what the charity does or what the cause is, and then encouraging them to donate – all of which […].
SalesPop
DECEMBER 23, 2021
Your hybrid sales team performs well, but there is always room for improvement. With the right approach, you can help your hybrid sales team reach its full potential. Now, let’s look at five tips to improve sales across your hybrid sales team. 1. Keep the Lines of Communication Open. Give your hybrid sales team the support it needs to succeed.
Peter Simoons
DECEMBER 19, 2021
“ Sit down, hands on your thighs and breathe ”, those were the final instructions I received and then I sat down and relaxed. Well, I tried to relax. Earlier that freezing cold Saturday morning I arrived with 14 others for a weekend that would leave a lasting impression on me. The location was filled with a remarkable collection of different things, consisting of a sauna, a campfire pit, a rock of about 4 metres high with a pool underneath it, a jacuzzi and a bath that had vague similarities to
Crank Wheel
DECEMBER 22, 2021
Artificial intelligence and machine learning are getting used for all sorts of purposes in business today. Some of the business aspects that rely on these technologies are marketing and sales. As a business, there’s a lot that you can leverage from the power of AI and ML.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
DECEMBER 19, 2021
With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B buyers’ expectations continue to change too. It’s no longer enough to know your buyers – the ideal scenario is one in which you have built a genuine seller-buyer partnership that allows […].
EcSell Institute
DECEMBER 20, 2021
As a leadership coach, I have the pleasure of speaking regularly with hundreds of leaders in which we talk about any manner of topics: how to create a new compensation plan, how to achieve their board’s goal of 20% year-over-year growth, etc. But the topic that is most frequently brought up by these leaders is how to help resolve a conflict between their team members.
Sales Readiness Group
DECEMBER 21, 2021
It's been quite a year for sales leaders across the country. Before we gaze ahead to 2022, we want to take a quick look back at 2021, and remember how far we've come. We entered the year with so many challenges and opportunities and tried to share with you what we were learning along the way. Here are some of our most-read posts of the year. We hope that implementing some of these strategies and tactics made your sales teams run more smoothly in 2021.
Showpad
DECEMBER 20, 2021
Selling in a post-pandemic environment is far from impossible—but it is harder. Sales and marketing teams are facing lower budgets, burnt out buyers, and more noise in the SaaS space than ever. . Not quite convinced? Deals are more complex. Between financial and security scrutiny, more integrations and more complex products, sellers face quite a few hoops.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
DECEMBER 24, 2021
This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022. This material is essential for you to start 2022 with a total focus on your […].
Arpedio
DECEMBER 22, 2021
December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? Back to blog. Another year is coming to an end, and what a great opportunity to reflect on the year that’s (almost) passed and look ahead to the new one. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series.
ClearPoint Strategy
DECEMBER 21, 2021
In healthcare, things change quickly. Some hospitals and healthcare organizations believe that’s a reason to avoid strategic planning—because the change lurking just around the bend is sure to derail even the best-laid plans. But the truth is, a strategy can be your best resource in times of change, as long as it’s grounded in your mission and vision.
Zendesk
DECEMBER 21, 2021
Zendesk commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Zendesk. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed seven Zendesk customers. In this study, Forrester lays out the benefits and costs of Zendesk, with the analysis pointing to benefits of $31.2M over three years versus costs of $8.1M, adding up to a net pres
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Customer Think
DECEMBER 24, 2021
TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better.
Arpedio
DECEMBER 22, 2021
December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? Back to blog. Another year is coming to an end, and what a great opportunity to reflect on the year that’s (almost) passed and look ahead to the new one. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series.
SalesGlobe
DECEMBER 20, 2021
As companies move to XaaS sales models with multi-year contracts, their sales incentive plan decisions must also account for choosing the best contract value calculation to incent sellers on. With transactional sales, there is no future sales value to consider. The seller is credited for the transaction’s value at the time the product or service is delivered.
PandaDoc
DECEMBER 20, 2021
Written contracts are a great way of setting boundaries for a business relationship between two parties. Even though the original contract may seem like carved in stone agreement, unexpected situations may occur and oblige the parties to come up with a contract amendment. There are many legal implications that are associated with amendment changes. Moreover, international legislation varies so, depending on where the other party (or parties) are located, you might want to consider reaching out t
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
DECEMBER 22, 2021
Acquiring new users is great, but how do you keep those users so satisfied that they return to your product again and again? That’s where product analytics comes in. By collecting and analyzing data on how users interact with your product, you can develop a clear picture of who your users are and how you […].
Farland Group
DECEMBER 21, 2021
As we look to 2022, we are clear that meetings will continue to be online and hybrid, but very few will be purely in-person. Here are some tips on how to think about planning for your 2022 Customer Advisory Board meetings: Plan for Hybrid and Adjust. Gone are the days where Customer Advisory Board members will miss meetings if they cannot attend in person.
CMOE
DECEMBER 23, 2021
Coaching others is one of the most important skills a leader can possess but is often undervalued or approached in the wrong way. Rather than viewing coaching solely as a tool for delivering difficult feedback, the most effective coaches use this skill as a complete performance-management tool. Through this lens, coaching is viewed as a broad, holistic development methodology, a powerful vehicle for delivering ongoing feedback and support, and a relatively simple way to keep the lines of communi
Scovel
DECEMBER 24, 2021
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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