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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

In his 2021 letter to CEOs, Blackrock’s CEO, Larry Fink, wrote about the fact that the pandemic had accelerated the tectonic shift to sustainable investing with a near doubling of Blackrock’s investments in this area compared to 2019. This may include the redesign of products, services and account support to reduce carbon emissions.

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The Future of SAM – Revisited

Strategic Account Management Association

The session was moderated by Jim Ford, Chief Commercial Officer, Solecta and SAMA Chairman of the Board. He has served on the board of directors at SAMA. Ask yourself: How do the above three dimensions impact the role, function and skillset of SAM? Panelists’ remarks have been paraphrased for this blog post. .

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. I’ve added the Product function. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. So, why care, or why read it?

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

By Dominique Côté, Founder & CEO, Cosawi & Principal, The Summit Group. When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. She has sat on the SAMA board since 2011. Disruption Leads to Innovation.

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Advancing AI Integration at UNIQA: A Future Focus

MDI Training

This certainly means a completely different way of working for the HR function, because a lot of things are fully automated. At the same time, however, it also allows the function to concentrate on the really important tasks , as many administrative tasks are automated.

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The 5 Whys: Getting to the Bigger Why

The Congruity Group

The Value is in the Why In a meeting of a Customer Advisory Board I recently facilitated, one particular CIO member spoke passionately about his why, and further, why this should matter to the host company. Nowhere in this list do you see any mention of the features or functions on what Simple Mills sells. Make it a priority.”

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Fact Checking AI: A Must Do to Maintain Your Brand Value

Strategic Communications

Enlist the Assistance of Domain Experts Fawaz Naser is CEO of Softlist.io , a platform that compares tools and software to optimize productivity. But, he adds: “Upon fact-checking, I discovered that it had made up a Python function. I often use a ChatGPT plugin that provides web browsing functionality.