Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. – Channel. – Stakeholders.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. So, stakeholders who are charged with evolving the total patient experience and streamlining the cost equation associated with it, need Pharma to step up and offer time-sensitive solutions to help manage the patient populations.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. So, stakeholders who are charged with evolving the total patient experience and streamlining the cost equation associated with it, need Pharma to step up and offer time-sensitive solutions to help manage the patient populations.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

DemandFarm

MAY 25, 2023

Watch Now: Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) shares about Digital transformation within sales function  Understanding Key Account Management and Sales Enablement Before understanding the role of a digital mindset, let’s take a look at the fundamentals of key account management and sales enablement.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association. The four boxes of the Power grid ask.

Healthcare 40

Healthcare Key Account Management Publishing Negotiation 40

Louise Collins Associates

MARCH 29, 2018

Why is this relevant to Key Account Management (KAM)? Healthcare professionals, payers, pharmaceutical and medical device employees are open about this when you speak to them. The account team should be very clear about the resources available to each account, and understand the rationale for this.

Healthcare 52

Healthcare Key Account Management Stakeholders Customer Experience 52

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? One of the most important aspects of an effective Key Account Management (KAM) model is therefore to have a forensic level of insight, not only about individual decision makers, but also the environment and stakeholders who are involved more broadly.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

KAMCast

OCTOBER 13, 2021

Some of his projects have included: implementing a European sales academy for a leading beer brand; developing sales skills for global healthcare companies in the Middle East; and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.

Sales Environment 40

Sales Environment B2B Key Account Management Healthcare 40

Arpedio

DECEMBER 22, 2021

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

SmartKarrot

OCTOBER 6, 2023

Particularly for healthcare, insurance, and other such confidential industries, it is crucial for the client partner to be compliant with laws and regulations. Redundant client partners: Without a playbook, it is hard to make sure that the client partners are being effectively utilized with their client accounts.

Communication 10

Communication Insurance Onboarding Decision-making 10

Louise Collins Associates

AUGUST 29, 2017

The reality of Key Account Management (KAM) in most Pharmaceutical and Medical Device organisations is that it is largely something that is viewed as a sales activity. Many organisations expect a breadth of departments, such as medical, sales, marketing, pricing, market access and Government affairs to play a role in accounts.

Key Account Management 52

Key Account Management Stakeholders Decision-making Healthcare 52

OnStrategyHQ

JULY 8, 2022

Examples for Healthcare. We exist to heal people, and our key differentiators are: Evidence-based product formulas. ? The team will strengthen this through key account management and CRM institutionalization. Diversity of product. ?We We build apps for a diverse client set, giving us revenue stability.

Insurance 52

Insurance Logistics Construction Manufacturing 52