Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Prioritize learning development capabilities within your organization.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Hubspot Sales

OCTOBER 9, 2023

Your sales team needs to determine the reasons your prospect's customers buy, and then prioritize and quantify them. Increase profit? Grow market share? Drivers of the Cost System As with any business, your prospect's company is bound to be concerned about costs, expenses, and driving profitability. Reduce costs?

Shareholders 104

Shareholders Value Proposition Profitability Decision-making 104

Flevy

FEBRUARY 2, 2023

It may result in divestiture of established businesses , even profitable ones, if they do not match the Strategy or the enterprise’s most distinguishing capabilities. Such Transformations are increasingly being spearheaded by Activist Shareholders in recent times. Investors are increasingly demanding activist funds in their portfolios.

Shareholders 109

Shareholders Investors Digital Transformation Digitalization 109

Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Companies are learning how to improve their marketing with automation and AI. Prioritizing relationships in marketing.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

CMOE

MARCH 31, 2021

If, like many companies and organizations, your answer is yes, your company stands to benefit from greater diversity, equity, and inclusion in these five highly profitable ways. Prioritizing diversity and inclusion in the hiring process will develop a more qualified talent pool and attract talent with a wider variety of skills.

Profitability 98

Profitability Shareholders Innovation Advertising 98