Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Hubspot Sales

MAY 6, 2022

A pricing strategy is how you establish the best price for what your business is selling. Market-based pricing is a commonly used strategy, as remaining competitive in your industry is always a best practice. What is market pricing? What is market pricing? Market Pricing Examples.

Marketing 72

Marketing Retail Customer Value 72

Customer Think

DECEMBER 6, 2022

Have you tried using SMS marketing for your business? SMS marketing is a form of mobile marketing that uses text messages to promote products or services. It is commonly used by businesses to send promotional messages, discounts, and special offers to their customers.

Marketing 130

Marketing Digitalization 130

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. Achieving this fit means finding the right balance between what your customers want and what you can offer. Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? What is outreach marketing? But as opposed to inbound marketing, outreach marketing.

Marketing 52

Marketing Advertising Media B2C 52

Scovel

SEPTEMBER 22, 2021

What are the Account Based Marketing needs of that account? Apart from generating leads, ABM also takes a holistic marketing view. Marketing existing customer accounts to drive sales and cross-selling is one of the keys to getting the most out of your biggest account. Example of account-based marketing.

Marketing 52

Marketing Advertising B2B Decision-making 52

NG Data

JULY 25, 2023

One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on the marketing practices concept that personalization breeds customer loyalty and better return on investment.

Marketing 52

Marketing Small Business CRM Management 52

Customer Think

DECEMBER 9, 2021

What’s more, customers are aware of it and are using their buying power to make a statement. It’s easy to see that our planet is struggling to keep up with humanity. From more frequent forest fires and flooding to weather fluctuations and animal extinction worldwide, environmental issues are becoming more and more urgent.

Marketing 120

Marketing Digitalization 120

Customer Think

OCTOBER 2, 2021

When you run a business, you should always be on the lookout for new market opportunities. What is a market opportunity analysis? A market opportunity analysis […]. Finding one can help grow a company and take it to new heights. However, many enterprises don’t know how to seek them out.

Marketing 108

Marketing 108

SBI Growth

JUNE 14, 2023

Achieving commercial success in today’s market is tougher than ever – and a lot of pressure is on go-to-market leadership to perform. For Mike and Eric, the core question is, what steps can the CEO take to align the go-to-market executive team with the value creation strategy?

Leadership 48

Leadership Marketing 48

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

NG Data

JULY 2, 2023

A Definition of Customer RetentionCustomer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. Customer retention programs aim to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives.

Marketing 52

Marketing Organization Leadership 52

Customer Think

DECEMBER 26, 2021

Marketing has changed a lot in recent years. If you ask any marketer where the future of marketing lies, they will likely say “personalization” This is backed by data, as 91% of consumers say they are more likely to shop […].

Marketing 117

Marketing Digitalization 117

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

ACT

APRIL 15, 2021

Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Even if you think you already have permission to send marketing email, you might be surprised about what your subscribers have to say. At the end of the day, what the subscriber thinks is all that matters.

Marketing 52

Marketing Advertising CRM Facilitation 52

Customer Think

MARCH 7, 2024

Cross-channel marketing has emerged as a crucial tactic for customer engagement.

Marketing 73

Marketing Communication Digitalization 73

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. What does proactive look and feel like? So we should ask people about their perceptions on what they would like.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Customer Think

DECEMBER 28, 2021

Spacejam, Mortal Kombat, Roswell. The list of old goodies getting a reboot goes on. Let’s not even get into the world of anime; it’s almost like all the shows we loved as kids are finding their way back into the spotlight. A COVID-19 study indicated that even more people opted for older shows for entertainment […].

Marketing 109

Marketing Digitalization 109

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. The starting point is to consider what people are searching for (use the key word universe report and search metrics).

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And Gen AI appears to dominate both management and MBD agendas. So MBD is expected to achieve more with less as usual.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. 10 reasons why (kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 118

B2B Marketing 118

Customer Think

JANUARY 24, 2022

Over the last few years, personalized video marketing has taken off as a popular, effective way to draw in both new and returning customers. If you’ve been considering this for your own marketing strategy, […].

Marketing 109

Marketing Digitalization 109

SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

Marketing 71

Marketing 71

Corporate Visions

OCTOBER 17, 2019

The post What Is Status Quo Bias in Sales and Marketing? What Is Status Quo Bias? Status Quo Bias is defined as a person’s innate preference for not doing something different from what they’re doing today. How Does Status Quo Bias Apply to Sales and Marketing? How Does Status Quo Bias Apply to Sales and Marketing?

Marketing 66

Marketing Acquisition Decision-making Sales 66

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Introducing three free marketing seats for Nutshell Pro customers and above! Nutshell is here to help sales and marketing teams work better together.

Marketing 71

Marketing CRM Management Sales 71

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 97

Media Marketing Publishing Sales 97

Customer Think

FEBRUARY 10, 2023

In the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s where customer data platforms come in. A customer data platform (CDP) is a software solution that helps businesses unify their customer data from multiple sources and get insights that can […]

Retail 73

Retail Marketing Software Software 73