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What we mean when we say “ease of use”

Insightly

This article was originally published on Fast Company Executive Board. It is important because nearly all users and SaaS buyers cite “ease of use” as one of the top requirements for software they purchase. Check out nearly any review platform for SaaS companies and a phrase you’ll run into often is “ease of use.”

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Ethics of AI in CX

Zendesk

But as we know, “With great power comes great responsibility”—businesses and individuals must commit to prioritizing the ethics of AI in CX to create a safe and positive experience for all. Whether at a national or organizational level, prioritizing AI ethics can help ensure the safety of businesses and individuals.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts deliver huge revenue and profitability compared to other clients in your business portfolio. Maintaining a partnership that prioritizes your clients’ best interests increases the chances of keeping your top accounts satisfied, and KAM programs are fundamental to ensuring customer satisfaction among key clients.

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KPI Management: Intellectual Property (IP) Strategy KPIs

Flevy

Relevance : Measures the financial success of monetizing IP assets, contributing to the overall revenue and profitability. Intellectual Property Strategy Case Studies and Success Stories Enhancing Monetization through IP Licensing Revenue Growth A leading software company sought to enhance the monetization of its extensive IP portfolio.

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KPI Management: Open Innovation KPIs

Flevy

Relevance : Provides insights into the profitability and effectiveness of open innovation efforts, guiding strategic investment decisions. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. The goal was to quickly turn external collaborations into marketable innovations.

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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. You can use sales funnel software and sales pipeline software to monitor the buyer’s journey and create different types of content for every stage. That’s where the buyer’s journey comes in.

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4 Value Based Pricing Examples to Inspire You

Luminas Strategy

originally published at The Product Company ( written by Josh Fechter) People will pay for what they consider a good product, one that somehow improves their life. It’s the key to a dream profit margin. But, how do you set up a value pricing method that ensures maximum profit based on perceived value?