Help Scout

AUGUST 22, 2023

Watch this five-minute video for a behind-the-scenes look at how a Help Scout article goes from an idea in Asana to a published piece. Read the full article

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Publishing 63

The Center for Sales Strategy

DECEMBER 27, 2021

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021.

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Publishing Sales 107

Customer Think

MARCH 12, 2024

This article was first published in the March 2024 edition of Top Sales World Magazine There’s a clear correlation: great salespeople ask great questions.

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Publishing Sales 49

Customer Think

NOVEMBER 9, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at the bottom of this article.

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Publishing Sales 64

Customer Think

APRIL 26, 2023

Earlier this month, I published an article discussing the importance of the 95:5 rule for B2B marketing. This rule states that up to 95% of business buyers are not in the market for many goods and services at any given time. The 95:5 rule isn't meant.

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B2B Marketing Publishing Digitalization 80

Customer Think

MARCH 3, 2023

Today's article is different from most of my other articles because there is no opening analogy, very little data, and a complete lack of humor. It's such a serious article I was ready to delete it before I clicked the publish button. If you don't like.

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Publishing Sales 64

Customer Think

OCTOBER 13, 2023

This article was first published (as “Addressing Underperformance” in the October 2023 edition of the always excellent International Journal of Sales Transformation (link below). Sometimes the causes appear to […]

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Publishing Sales Sales Management Management 59

Customer Think

DECEMBER 2, 2022

In my previous article - “hiring salespeople with talent” - I explored the challenges involved in making good sales hires. In this article - first published in the International Journal of Sales Transformation - I now want to explore more of the implic.

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Publishing Sales 69

Customer Think

NOVEMBER 29, 2022

In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the International Journal of Sales Transformation - I want to explore more of the implications.Finding and recruiting the right sales.

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Publishing Sales 69

Red Star Kim

JANUARY 23, 2023

This article was published in the January 2023 edition of Counsel magazine. In this article we look at the evidence on soft skills and some practical tips on improving yours now. I conducted research to support a book on “Soft skills for lawyers” which was published in 2020. The importance of soft skills?

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Emotional Intelligence Communication Digitalization Publishing 130

Red Star Kim

JANUARY 3, 2023

One task will be to plan your self-development – particularly with regards to enhancing your soft skills in 2023.

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Leadership Publishing Management Communication 130

Nutshell

JANUARY 9, 2024

Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

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Publishing Advertising CRM Marketing 62

Nutshell

JANUARY 9, 2024

Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

Publishing 62

Publishing Advertising CRM Marketing 62

Vantage Partners

FEBRUARY 2, 2023

In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.

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Account Management Publishing Innovation Management 83

Vantage Partners

FEBRUARY 2, 2023

In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.

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Account Management Publishing Innovation Management 83

Peter Simoons

OCTOBER 4, 2021

In the article “Leadership and the structure of trust,” first published in the May-June 2011 issue of The European Business Review , authors Paul Lawrence and Robert Porter Lynch discuss the four innate drives that every individual is influenced by: The drive to acquire. How do we build and maintain trust?

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Publishing Leadership Management 98

Customer Think

APRIL 22, 2021

Article originally published at Eglobalis Customers of different industries place a different value on the elements that generate their overall experience. A pharmacy customer may prioritize product availability, safety and compliance, whereas high-end retail shoppers prioritize quality and choice.

Supply Chain 111

Supply Chain Digital Transformation Digitalization Retail 111

Customer Think

MARCH 12, 2023

The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A A key theme of this edition of Top Sales Magazine is selling on value rathe.

Value Proposition 52

Value Proposition Customer Value Publishing Sales 52

Customer Think

JULY 14, 2023

This article was first published in the July 2023 edition of Top Sales Magazine (link below).Salespeople Salespeople have traditionally been advised to “sell to the decision-maker(s)”, and while this may seem like common sense, the way in which B2B decision-making.

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Publishing Decision-making B2B Sales 52

Flevy

FEBRUARY 23, 2024

This article aims discusses the importance of Revenue Diversification KPIs in guiding organizations towards more robust financial health and strategic flexibility. Leveraging Digital Transformation for Revenue Diversification A traditional publishing house faced declining revenues due to decreasing print sales. Future-Proofing KPIs.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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Emotional Intelligence Leadership Decision-making Publishing 130

Account Manager Tips

SEPTEMBER 15, 2022

It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. This old article explains how to curate content for your network. And I put it into action.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Help Scout

AUGUST 3, 2021

FAQ software, also commonly referred to as knowledge base software, is a tool that makes it easy to create, organize, manage, and publish self-service content. With it, companies are able to publish collections of articles that feature tutorials, answers to frequently asked questions, how-to guides, and more. .

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Small Business Software Software Co-Creation 96

Account Manager Tips

SEPTEMBER 7, 2022

It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. This old article explains how to curate content for your network. And I put it into action.

Key Account Management 130

Key Account Management Account Management Management Media 130

Customer Think

JANUARY 10, 2022

This article was first published in the latest edition (issue 8.1 - January 2022) of the International Journal of Sales Transformation. To learn more about this excellent publication, follow the link at the bottom of this article.Successful sales.

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Sales Management Publishing Management Sales 75

Strategic Communications

JUNE 10, 2023

When crafting professional articles, it’s crucial to back your claims and insights with credible sources. Here we offer five effective tips to help you find credible sources for your B2B articles. Establish Your Criteria Before you begin searching for sources, define the criteria that align with the topic of your article.

Artificial Intelligence 52

Artificial Intelligence B2B Publishing Leadership 52

Customer Think

JULY 11, 2023

This article was first published in the latest edition of the International Journal of Sales Transformation under the title “Complexity will save salespeople”.We’re We’re entering a “brave new world of sales”, fuelled by the convergence of evolving B2B buyin.

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Publishing Sales B2B 45

Strategic Communications

JULY 27, 2023

If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts. Resharing Pays Off Antoine Amann, founder and CEOof Echobox , a publishing automation systems provider, points out that misgivings about repurposing content are often unfounded, and he has the data to back this up.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

The Center for Sales Strategy

AUGUST 25, 2020

A recently published article from The Atlantic shares that when the pandemic is over, one in six workers is projected to continue working from home or co-working at least two days a week. What has changed for your organization since the beginning of 2020?

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Publishing Organization 101

Customer Think

AUGUST 24, 2021

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. In "Account-based madness: The new craze in B2B," authors Jon Lombardo and Peter Weinberg fire a broads.

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Marketing Publishing B2B Digitalization 72

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. In summer 2022, the Law Society Gazette carried an article which started “But has there been a quieter, but no less profound, transformation in the law’s human side? New soft skills for remote working.

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Leadership Emotional Intelligence Remote Working Digitalization 100

CMOE

JUNE 12, 2023

Fit Small Business Fit Small Business features industry experts who offer insightful articles across eight subjects: Retail Human resources Accounting Sales Marketing Real estate Finance Office technology The variety of focuses Fit Small Business offers is ideal for those who seek a more holistic approach to their business strategy.

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Small Business Cybersecurity Finance Retail 52

Customer Think

APRIL 27, 2021

image source [link] Article originally published on ECXO The Customer Journey is an important common ground between the CX and Service Management frameworks. Although their approaches may differ, both share the common goal of realising a great customer experience.

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Customer Experience Meetings Management Publishing 86

KAM With Passion

OCTOBER 27, 2020

When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. Most of the content focuses on a limited number of techniques and practices, always the same.

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B2B Co-Creation Account Management Key Account Management 130

Customer Think

JULY 28, 2021

This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to be able to share it here.What’s the one thing that separates truly effective first level B2B sales managers from the rest?

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Publishing B2B Sales Management Management 69

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 His writers “are crafting articles, FAQs, and guides in an inviting ‘chatty’ style, using full sentences and clear organization.” NOTE : This piece was first published in Information Today.

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Digitalization Publishing Marketing Communication 59

Customer Think

SEPTEMBER 11, 2023

A version of article was first published in the September 2023 edition of the International Journal of Sales Transformation. For many successful and ambitious salespeople, their first move into sales management is perhaps the defining moment in their career. Some will succeed. Some will fail.

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Sales Management Management Publishing Sales 52