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Why Post-Sale Service Matters to a B2B Salesperson's Success

The Center for Sales Strategy

As an effective sales professional, you can’t just close the book on clients after they’ve signed the deal, even if the bulk of the work then shifts to other departments. How your team executes the post-sale experience has important implications for the company as a whole, as well as your relationship with the customer.

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Account Planning: A Definitive Guide – 2023

Upland

When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. . But what exactly is account planning, and why is it so important in 2023? . Virtually any enterprise with a complex, B2B sales process can benefit from effective account planning strategies.

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Differentiating Yourself: How to Use Emotional Intelligence in Sales

Brooks Group

Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence. He was so good I wanted his help buying a new dishwasher, no matter what store he sold for.

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Revolutionizing Sales Connections: Navigating the Modern Sales Landscape

SalesGlobe

And it’s the same for sales. As I was preparing to speak at a conference on “Building a Modern Sales Structure, from KPIs and What Matters Most” I kept shifting my thinking to “what matters most”. I can’t recall in my lifetime that I’ve ever experienced so much change compressed into such a short period of time.

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Why You Need to Be a Needs-Based B2B Salesperson

Openview

Being a salesperson isn’t just about knowing the ins and outs of your product. In order to be successful, you have to be able to identify the needs of each potential customer. A needs-based salesperson is the gateway between brands and consumers. Don’t be afraid to go off-script.

B2B 101
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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). And that’s where modern day B2B marketing begins.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. Following the dot-com bubble burst, people learned that sales mattered just as much as the product. Eliminating the Blind Spot.