Remove 2014 Remove CRM Remove Decision-making Remove Management
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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. These are career making or breaking decisions.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

Traditionally, firms have focused on technical expertise, client impact, and book of business as the criteria for making partner-selection and hiring decisions. Eric Tresh, a partner at law firm Eversheds Sutherland , spends most mornings reviewing recent tax-court decisions. The firm has grown from $800 million to $1.8

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

But when we look at business development, sales and relationship management competency frameworks for fee-earners (as opposed to professional sales people) there is less clarity. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships. Some automated systems (e.g.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. This is also true of account management. If your product requires advertising or salespeople to sell it, it’s not good enough.

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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71
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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Fitzpatrick and Valskov’s (2014) eight golden rules are included: It’s about results and outcomes, not activity. Line managers matter. What we do matters.