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Learning & Development Update: Lean Learning and learning trends

Red Star Kim

When your employees want to learn a new skill, they typically don’t Google it or refer to your learning management system (LMS) first; 55% of them ask a colleague. That same poll found that managers are critical to the experiences that younger employees have at work, accounting for “at least 70% of the variance in engagement scores.”

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Why using artificial intelligence in B2B sales is inexorable.

QYMATIX

Would there be a B2B digital transformation without predictive analytics software? What does this last thesis suggest for the B2B digital transformation? The B2B digital transformation makes digital innovation (such as AI) unstoppable. Both innovation in general, and artificial intelligence in particular, are inescapable.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. Role in direct client contact?

Marketing 130
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Sales Management with AI: Why Hyperautomation is becoming Inevitable in Sales.

QYMATIX

There is keen interest in artificial intelligence (AI) and machine learning specifically for sales management in the B2B market. It is well known that increasing competitive pressures, lower margins, and volumes of data not being appropriately used are critical drivers for sales management with AI. Are you on board too?

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. A series of articles or posts might be arranged around content pillars in a content management plan. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). 22 tips on being a persuasive writer in professional services.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

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How AI and Machine Learning are Changing Sales Automation

Showpad

Leading the pack in automation technologies are artificial intelligence (AI) and its more advanced variant, machine learning (ML). Artificial intelligence and machine learning may seem like futuristic technologies, but they are very real in today’s business landscape. But how does that happen?