Red Star Kim

OCTOBER 10, 2023

When your employees want to learn a new skill, they typically don’t Google it or refer to your learning management system (LMS) first; 55% of them ask a colleague. That same poll found that managers are critical to the experiences that younger employees have at work, accounting for “at least 70% of the variance in engagement scores.”

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

AUGUST 30, 2022

Digital integration. Product management. For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Customer focus (Championing the customer). Technical competencies. Customer experience. Integrated marketing communications. Risk and reputation.

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

SEPTEMBER 26, 2023

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Zendesk

JANUARY 31, 2021

As with all things digital, the pandemic simply accelerated the inevitable. As physical interactions shift to digital, convenience and simplicity are becoming more important than ever. There are many solutions that allow customers to message companies, but they lack the tools to actually manage those conversations at scale.

Digitalization 98

Digitalization Customer Experience Management Communication 98

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. Role in direct client contact?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

SEPTEMBER 26, 2022

An early poll asked about their interest in the modules of the session: 50% were most interested in tactical marketing/communications, 30% in client and referrer management relationship practices and 20% in all aspects (including strategy). Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Nearly 40% said the majority of their time was spent supporting M&BD executives and managers. Many reported that most of their time was work such as tactical marketing promotions , client and referrer relationship management and internal marketing. As the poll results below indicate, their roles are varied.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Quality over quantity.

Digitalization 52

Digitalization Marketing Advertising Media 52

Red Star Kim

SEPTEMBER 5, 2023

And guidance on making best use of digital training technologies. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

DECEMBER 7, 2023

One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar. kimtasso.com) January 2014 The post Book review – Can we start again?

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Red Star Kim

AUGUST 18, 2022

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. While all marketing involves digital technologies, digital marketing as a specialism involves different techniques and skills. Business development can be defined in a number of ways.

Marketing 130

Marketing Digitalization Investors B2C 130

QYMATIX

NOVEMBER 1, 2022

There is keen interest in artificial intelligence (AI) and machine learning specifically for sales management in the B2B market. It is well known that increasing competitive pressures, lower margins, and volumes of data not being appropriately used are critical drivers for sales management with AI. Data helps where instinct stops.

Artificial Intelligence 40

Artificial Intelligence Sales Management Management B2B 40

Red Star Kim

MAY 9, 2023

Charismatic people have a way of managing their nerves, so they are confident and believe that they are supposed to e a part of the interactions they’re in. A 2012 study by Larry D Rosen researched students and found that they could only study for three minutes at a time – laptops and phones providing the most distraction.

Emotional Intelligence 130

Emotional Intelligence e-Learning Communication Finance 130

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management. An RFP landed on her desk.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Red Star Kim

AUGUST 14, 2023

A series of articles or posts might be arranged around content pillars in a content management plan. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. Allocate the necessary resources – of which fee-earner time is often key. Prepare integrated campaigns. This is an ongoing dialogue.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. | Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? However, some lack systems and data for monitoring activities once leads are passed to fee-earners for follow up and nurturing.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Zendesk

JULY 16, 2021

A Zendesk customer since 2015, Snap is well versed in rapid growth and success. As part of Zendesk’s CX Moment virtual event series , we spoke with Snap’s Technical Program Manager Robert Siniscalchi about how Snap is doing business in this new reality and adapting its customer experience to support rapid growth.

Management 52

Management Advertising Customer Experience Onboarding 52

Planview

SEPTEMBER 20, 2023

Here is a brief look into this year’s winners: Chevron Nicolas Cooper, Portfolio Strategy Senior Analyst Chevron’s Environmental Management Company (EMC) manages remediation and asset retirement obligations for over 650 sites across the United States.

Energy and Utilities 59

Energy and Utilities Banking Supply Chain Government 59

Deep Insight

DECEMBER 1, 2022

Revenues at Kainos, excluding acquired companies (£m, 2015-2022). The graph on the right shows that in 2015, Kainos generated revenues of £61m. Its revenues would still have grown as the clients that were on its books in 2015 generated revenues of £68m in 2016. In 2015 Kainos floated on the London Stock Exchange.

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Line managers matter. So here’s a book review: Influential internal communication by Jenni Field. It’s about the business. Come with data, leave with respect.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Red Star Kim

AUGUST 1, 2023

Have empathy – Most fee-earners are really stretched to meet their targets, serve their clients and manage their teams. They hardly have enough hours in the day to manage their current clients so the idea of generating more work may fill them with horror. Why do we need fee-earner involvement in the M&BD planning process?

Decision-making 130

Decision-making Marketing Business Planning Management 130

OnStrategyHQ

MARCH 28, 2023

Check out this first example: Lame SMART Goal: Increase participation of Central City Disease Prevention Program from 100,000 participants to 500,000 participants by 2015. Here it is, all wrapped up: Increase participation of Central City Disease Prevention Program from 100,000 participants to 500,000 participants by 2015.

Onboarding 40

Onboarding Digitalization Profitability Marketing 40

Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Cirrom really is leading the way in providing busy CRM Managers like myself the data tools I need to be much (much!)

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

PartnerTap

JANUARY 26, 2022

On a cold, Seattle day back in 2015, Cassandra Gholston tapped her friend and colleague, Autum Grimm, on the shoulder and told her she wanted to show her something. It wasn’t long after the trip to Monaco that their sales manager from ADP pulled the two over to SAP Concur to work there. Forming an Alliance. Search for Success.

Computers and Electronics 97

Computers and Electronics Meetings Virtual Selling Remote Working 97

Zendesk

MARCH 29, 2023

It provides complete anonymity and privacy—everything is confidential, and all interactions are encrypted, so no digital trail is left behind. After having her first child in 2015, she started to imagine a future where women would not have to choose between parenthood and their careers, and The Mom Project was founded a year later.

Organization 98

Organization Government Leadership Digitalization 98

Zendesk

NOVEMBER 2, 2022

Since launching in 2015, Zendesk customer Lemonade has disrupted the insurance industry with a focus on customer experience. In an industry filled with 100-year-old organizations and traditions rooted in paper forms, ink signatures, and notary stamps, PURE Insurance is looking to digital technologies to drive success.

Insurance 52

Insurance Financial Services Customer Experience Digitalization 52

MDI Training

SEPTEMBER 28, 2021

The new buzzword “hybrid” will be with us for a long time to come , and in the coming years it will prepare us even more for the Digital Revolution that is already waiting for us around the corner. Talk to your management and your employees and don’t get carried away with quick decisions.

e-Learning 98

e-Learning Leadership Digitalization Decision-making 98

Red Star Kim

DECEMBER 2, 2022

Many management teams I speak to express a desire for their M&BD Execs to be more proactive – which takes time, tact and the confidence to think ahead and adopt a more advisory approach. So we must take responsibility for managing our workloads – and asking for help with prioritising if necessary. Managing big data and analytics.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Strategic Communications

NOVEMBER 7, 2023

He gained popularity when one of his contouring videos went viral in 2015. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. The post Do You Have What It Takes to Be an Influencer?

Media 52

Media B2B Communication Publishing 52