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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. This is an ongoing dialogue.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Digital integration. Product management. For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Customer focus (Championing the customer). Technical competencies. Customer experience. Integrated marketing communications. Risk and reputation.

Marketing 130
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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

An early poll asked about their interest in the modules of the session: 50% were most interested in tactical marketing/communications, 30% in client and referrer management relationship practices and 20% in all aspects (including strategy). Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). 11% research.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Nearly 40% said the majority of their time was spent supporting M&BD executives and managers. Many reported that most of their time was work such as tactical marketing promotions , client and referrer relationship management and internal marketing. As the poll results below indicate, their roles are varied.

Marketing 130
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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.