Red Star Kim

AUGUST 7, 2023

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? It develops your understanding of the psychology of selling to help create a sales mindset.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

SEPTEMBER 8, 2023

We communicate differently with procurement professionals than other decision-makers and users of professional services. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Often, pricing becomes the focus of these negotiations.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Some people refer to a value proposition – what are you offering? Stories were the original form of communication – before writing existed. Cultural differences Many of us write for people from different countries.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

FEBRUARY 21, 2024

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?”

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130