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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. The event took place on September 29 th 2022.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

The speakers at this panel (hosted at the offices at Dechert) were: Mike Hanbridge, Head of Employer Brand, Blackbridge Communications (the work of this agency on employee value propositions (EVP) at DAC Beachcroft is described here PM Conference Report 2022: Strategy implementation (kimtasso.com) James Harkness, Strategic change and internal communications (..)

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Why are questions so important? (Questioning skills)

Red Star Kim

These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?” question to help you translate features into benefits.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Some people refer to a value proposition – what are you offering? As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Message and metaphor To persuade, we need a clear message.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.