article thumbnail

Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.

article thumbnail

Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

article thumbnail

5 Times You Shouldn’t Apologize To Your Client

Account Manager Tips

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

article thumbnail

Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD professionals are expected to help fee-earners achieve their full potential in marketing, business development and client management whilst delivering results and impact from strategic MBD initiatives. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

article thumbnail

Cultivate a cross-selling culture

Red Star Kim

Another cultural shift. M&BD supports effective internal communication and intelligence and knowledge sharing. Internal communication – Why, how and what (kimtasso.com). 0% Excellent 25% Very good 31% Average 31% Poor 13% Non-existent Which of the following methos do you use to promote internal referrals?

article thumbnail

Discover Whether You're a Sales Hunter, Farmer, or Trapper

Hubspot Sales

They go to many networking events, join other organizations, use LinkedIn and social media platforms to reach out to leads, make lots of calls, and ask for referrals regularly. Sales roles that farmer personas thrive in are account managers, customer service representatives, or client success managers.

Sales 126