Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. content management, events etc) in which they should do so.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

APRIL 17, 2023

Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. The main takeaways for the delegates can be summarised with the following themes: Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

MARCH 16, 2023

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. He has also been a management consultant, a marketing director and a financial journalist. And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology.

Finance 130

Finance Government Profitability Banking 130

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all?

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Red Star Kim

DECEMBER 5, 2023

| Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. Sometimes marketing and sales system are not integrated.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Brightbridge Consulting

AUGUST 14, 2019

Critical Success Factors for Key Account Management. A Webinar Led by Alistair Taylor – Managing Partner at Brightbridge, with Diana Woodburn, Chairperson of the Association for Key Account Management. 26 th September 2019. How can your team create more value?

Key Account Management 52

Key Account Management Suppliers Account Management Acquisition 52

Brightbridge Consulting

JUNE 12, 2019

Key Account Management: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. We also delivered new ideas and tools to further more effective and efficient approaches. Both areas build on each other.

Shareholders 52

Shareholders Suppliers Key Account Management Value Proposition 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Jermaine Edwards

MAY 6, 2020

This is one of a dozen questions every organisation and key account team must ask. In 2019 we began working with a large manufacturer of silicon products. Pivoting is one type of change and an important change to master when managing and supporting your customers. Let me share two examples. Manufacturing company.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

KAMCast

NOVEMBER 12, 2020

: In my discussion with Grant, we touched on his thoughts and insights on my questions like: What role does marketing play in today’s world of key account management? For any businesses who experience a divide between sales and marketing, how would Grant recommend they approach closing the gap?

Marketing 52

Marketing Key Account Management Publishing Account Management 52

KAMCast

NOVEMBER 19, 2020

Having shot and produced more than 10,000 videos for businesses, he is a great resource to talk to about some global issues facing key account management professionals and the leaders that manage them. I’m sure there are many key account management professionals who will be wrapping their heads around that one.

Co-Creation 52

Co-Creation Key Account Management Internet Media 52

Deep Insight

MARCH 10, 2020

DWF is a global legal business providing Complex, Managed and Connected Services. It operates from 33 key locations with approximately 4,300 people. DWF became the first Main Market Premium Listed legal business on the London Stock Exchange in March 2019. DWF recorded revenues of £272 million in the year ended 30 April 2019.

Acquisition 52

Acquisition Innovation B2B Customer Experience 52

Jermaine Edwards

APRIL 3, 2020

According to Deloitte Global’s 2018 crisis management survey, “ Stronger, Fitter, Better: Crisis Management for the Resilient Enterprise ,” nearly 60% of respondents believe that organisations face more crises today than they did ten years ago, yet many may overestimate their capabilities to respond. It goes without saying….

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Whetstone

MARCH 29, 2020

Now we know why Adrian was named 2019 Speaker of the Year! Pascal St-Jean, Co-Founder at STAND Advisors & TEC Canada Chair In order to successfully navigate the tumultuous period we are in, it is imperative that your sales and account management teams effectively and empathetically engage their important customers.

Sales Training 40

Sales Training Account Management Sales Management 40

QYMATIX

JULY 6, 2021

There is a lot more innovation than most managers think in distribution. According to a recent study of the global management consultant McKinsey & Company , the fastest industrial distributors will establish deeper customer relationships and sustainable competitive advantages. Further Read: Abdelnour, A. McKinsey & Company.

Software 40

Software Software Artificial Intelligence Manufacturing 40

QYMATIX

SEPTEMBER 27, 2022

Lastly, key account managers are responsible for reacting to the insights and alarms that AI software provides. 2019): Digital Transformation For B2B Customer Experiences. Companies aren’t handing everything over to artificial intelligence with weighty but unfathomable algorithms. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

SBI

AUGUST 1, 2019

ATLANTA, August 1, 2019 – ????Revegy Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Account Planning.

Account Planning 34

Account Planning Account Management B2B CRM 34

SBI

AUGUST 2, 2019

ATLANTA, August 1, 2019 – ????Revegy Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Account Planning.

Account Planning 32

Account Planning Account Management CRM B2B 32