article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. By Emily Williams, Strategic Account Manager , Pfizer. The customer in this case is a large, U.S.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. The program was sponsored by the CEO of Aramex, who created the role of chief commercial officer to drive the required change with the support of the whole C-suite in close cooperation and partnership with the leadership of the regions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. Get a plan ready for getting access to customers in 2021 that really works . Sounds familiar?

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. in 2021 and 11.2% Spend focused on BD technology, social media/web site and thought leadership. Develop people’s commerciality.

Marketing 130
article thumbnail

Transformation through Agile Leadership

Cosawi

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership: 1. In our current reality, this leadership skill is necessary to survive. Dominique Co?te?

article thumbnail

Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. The conference program was developed around the following guiding themes: Leadership. Needs : new leadership, new composition of regions, networking between countries and functions in focus.