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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world.

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State of CX in 2021

Desired Path

Now, as we enter the last quarter of 2021, the need and investment in customer experience (CX) has risen exponentially. Mopinion asked DesiredPath's Kia Puhm to weigh in on the state of CX in 2021 with the following questions. Kia: The pandemic accelerated digital transformation at a rapid speed which would not have otherwise occurred.

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. Finally, 70.6%

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Highlights from Salesforce Live 2021 (Denmark)

Arpedio

May 3, 2021. Highlights from Salesforce Live 2021 (Denmark). Ulrik Monberg | May 3, 2021. Highlights from Salesforce Live 2021 (Denmark). ? A question on everybody’s lips right now is how organizations can adapt to the new normal with the global pandemic forcing people to work from home. by Ulrik Monberg. |.

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Building a B2B SalesTech Stack for Growth

SBI Growth

However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B Specifically, Smart Selling Tools cites that $1.5B

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. Finally, 70.6%

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. Finally, 70.6%