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Assertive communication: The importance of voice

Red Star Kim

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? And Why Should You Care?

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. This included an analysis of the best performing content supported by evidence of media relations exposure data, web site/blog statistics, social media metrics as well as engagement and subscriber insights. Creative communication in “difficult” situations.

Marketing 130
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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot Sales

As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. You might achieve entrepreneurial competency through emotional resilience, self-awareness, or interpersonal skills. These skills are all entrepreneurial competencies. No worries.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

This compares with 84% for the Spring 2023 tracker and 71% for the Winter 2022 tracker. Inflation peaked in October 2022. Key findings of the Summer 2023 tracker included: The Forum’s confidence index (the net of those panel members expecting expansion and those expecting contraction) was 80%. Last month it reduced from 6.8%

Meetings 130
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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Sales skills There are numerous inventories of what selling skills and qualities are needed.