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Your MarTech Stack: six changes to expect in 2024

Insightly

To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023. This report, titled The Future of Martech 2024 , represents the opinions of the 310 marketing professionals responding to the survey who represent companies with fewer than 500 employees.

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2024 State Of Account Planning: Survey Results

ProlifIQ

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024.

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Workforce optimization: The ultimate guide for 2024

Zendesk

Improved customer experience and loyalty Every organization should prioritize the customer experience, and workforce optimization can help achieve CX goals. Reduced costs Workforce optimization makes an organization more efficient, causing a noticeable impact on your bottom line.

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Intelligent customer experience (ICX): A guide for 2024

Zendesk

The Zendesk Customer Experience Trends Report 2024 dives into why intelligent customer experience is so important. This article highlights some of the key takeaways from that report, including what makes an effective ICX, how it builds on the customer experience , and how you can implement it in your operations.

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Five Best Practices for Your 2024 Sales Kickoff

Brooks Group

There are two main reasons a sales kickoff is more important in 2024 than ever: changing buyer behavior and a tightening economy. Here are some tips you can use to reimagine your sales kickoff, while making it meaningful and relevant. But prioritizing is important. Finally, don’t be afraid to think “outside the box.”

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The best org chart tools for relationship mapping

DemandFarm

Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations. This is where robust organizational chart software becomes indispensable.

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DemandFarm’s Spring Release 2024 – Omphalos

DemandFarm

At the core of their ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists. Role changes, departures, new meetings and more, all these variables only end up making this task herculean. Multiple stakeholders to meet, make feel heard, and keep engaged.