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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Nutella: AI for Unique Packaging Design Nutella, the popular hazelnut spread brand, used AI to create unique packaging designs. million in revenue for Adobe.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). I’ve added my reflections.

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KPI Library Resource: KPIs and Digital Transformation

Flevy

Digital Transformation has evolved to become an overarching strategic process , reshaping how organizations leverage technology, processes, and people to fundamentally transform both operations and go-to-market strategies. They serve as vital signposts that guide and measure the success of these initiatives.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

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The Buyer's Guide to Artificial Intelligence Software For Sales

Hubspot Sales

Top players like Salesforce and Microsoft have rolled out AI-driven tools. What to Look For in a Sales AI Vendor. For initiatives like moving up-market or adopting an account-based strategy, AI might be the only scalable way to do it. 4) Reliable integrations with other sales and marketing tools.

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How to boost your sales performance with opportunity management

PandaDoc

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Opportunity management relies on building strong relationships , so relationship building is central to your success.

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An AI Prompt Guide to CREATE a Great Strategic Plan

OnStrategyHQ

This is the age of Artificial Intelligence – and as the world grapples with using generative AI models contextually inside their organizations, we’re here to help explore how to use AI practically and incorporate it into your next strategic planning process. What makes a good AI prompt?