Account Management, Article, CRM and Innovation

Why Do We Innovate? It’s Called Account Management

SalesPop

MARCH 12, 2021

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Innovation at Pipeliner.

Account Management

Account Management Innovation Management CRM

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management

Key Account Management Account Management Management Client Relationships

The 3 Pillars of Key Account Management

KAM With Passion

FEBRUARY 8, 2021

Are you in charge of a true Key Account Management initiative? By “true”, KAM initiative, I mean a programme that aiming at accelerating innovation and growth with a few carefully selected customers. A true Key Account Management initiative comes on top of your usual sales and customer management activities.

Key Account Management

Key Account Management Account Management Management Account Planning

Navigating Account-Based Selling: CRM, AI and Customer Understanding

Arpedio

FEBRUARY 20, 2024

Navigating Account-Based Selling: CRM, AI and Customer Understanding Explore the ARPEDIO platform ← Back to blog When it comes to B2B sales, companies often find themselves wrestling with a myriad of challenges, from a lack of prospecting skills to navigating lengthy sales cycles. AI is about trust.

CRM

CRM Artificial Intelligence B2B Account Management

Update on marketing and business development (M&BD) team structures

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing

Marketing Key Account Management Account Management Artificial Intelligence

5 Essential CRM Reports (Plus 6 More You Probably Need)

Insightly

AUGUST 28, 2023

We all know that the primary function of a customer relationship management (CRM) system is to collect, organize, and manage your customer-related data. You also need to understand what your CRM data is telling you. That’s where CRM reports come in. What is a CRM report?

CRM

CRM Decision-making Investors Profitability

Best CRM Softwares In 2023

Agile CRM

DECEMBER 23, 2022

The evolution and market of CRM software has seen a dramatic shift over the past few years. In the past, CRM software was used mainly for customer relationship management and contact management. This was mainly focused on helping businesses to keep track of their customers and contacts, and to manage customer data.

CRM

CRM Software Software Energy and Utilities

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management

Key Account Management Account Management Co-Creation Global Accounts

The best Salesforce alternatives in 2021: our choice of top CRM software

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. The company was innovative in that it made subscribing to customer relationship management products on a single platform quick and easy. Salesforce + PandaDoc. Watch it now.

CRM

CRM Software Software Small Business

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care.

Management

Management Artificial Intelligence CRM Software

Artificial Intelligence and the Augmented SAM

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using AI tools to crawl CRM systems and other customer data for predictive patterns.

Artificial Intelligence

Artificial Intelligence Value Proposition Account Management Co-Creation

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care.

Management

Management Artificial Intelligence CRM Software

Strategic Account Planning: All You Need to Know

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning

Account Planning Account Management Value Proposition Stakeholders

Strategic Account Planning: All You Need to Know

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning

Account Planning Account Management Value Proposition Stakeholders

Account Growth Strategy: What it is and How to Use it

Arpedio

APRIL 30, 2024

Maximizing Revenue through Expansion This section of the article explores various strategies for maximizing revenue through expansion within existing accounts. By conducting market research and understanding customer preferences, businesses can develop innovative offerings that align with their target audience’s requirements.

Account Growth

Account Growth Client Relationships Business Growth CRM

Competitive Advantage Examples

OnStrategyHQ

JULY 8, 2022

From our overview article, a competitive advantage is a strength that allows your organization to meet a customer need better than your competition. Our passion is to serve, innovate, and grow. We have built a solid financial foundation through decades of sound financial management. Refresher on Competitive Advantages.

Insurance

Insurance Logistics Construction Manufacturing

6 Quota-Setting Methods: Which is Right for Your Sales Team?

SalesGlobe

APRIL 4, 2022

This method is best suited for markets where specific account-level data is not available or reliable. Account managers’ quotas are based on historic performance and known characteristics about the market. Account Potential. Quotas for account managers are based on account knowledge and pipeline planning.

Account Planning

Account Planning Sales Account Management Innovation

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Deeply integrated into both workflows and technology stacks, ZoomInfo powered by DiscoverOrg works seamlessly with all the leading sales, marketing and CRM platforms. Account Planning. Account Targeting.

B2B

B2B Innovation Marketing Account Planning

Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. In light of these dramatic changes, this article takes things to the next level. Do any of these scenarios resonate with you? The Stakeholder Reality.

Stakeholders

Stakeholders Decision-making Shareholders Key Account Management

What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. Ideal customer profiles are crucial for account-based marketing (ABM) and targeting enterprise customers, but a strong ICP also helps you hone any type of marketing campaign and optimize its targeting and messaging.

Manufacturing

Manufacturing B2C Decision-making B2B

Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot Sales

AUGUST 24, 2023

In this article, we will explore the widespread adoption of AI sales reps, highlighting their diverse applications and significant impact on the sales industry. Viva Sales integrates seamlessly with Salesforce CRM, allowing a centralized view of customer data and a holistic sales and customer relationship management approach.

Artificial Intelligence

Artificial Intelligence Emotional Intelligence Negotiation Sales

How to leverage data and personalization throughout the customer lifecycle

Zendesk

APRIL 1, 2021

“Personalization is about tailoring an experience or interaction to the customer by using known information about who they are or where they come from,” says Zoe Koven, senior director of innovation within Zendesk’s Customer Advocacy team. Who is their assigned salesperson or account manager? How long have they been a customer?

Customer Experience

Customer Experience Software Software B2B

Maximizing Success With Effective Pre-Sales Strategies

Arpedio

FEBRUARY 15, 2024

These tools encompass a wide range of functionalities, including but not limited to: Content Management: Sales enablement tools provide centralized content management systems, streamlining the organization, storage, and distribution of relevant marketing collateral, product documentation, and sales presentations.

Sales

Sales Decision-making Customer Experience Value Proposition

Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

FEBRUARY 19, 2020

According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. Event managers and sales reps are able to access their company’s content marketing portfolio when meeting with prospects in real time, and capture additional lead qualifying questions on either iPad or iPhone devices.

Marketing

Marketing Account Planning Digital Transformation CRM

News: @ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

SBI

DECEMBER 4, 2019

It’s impressive how they continue to innovate and evolve the platform to empower sellers. Auto-log all email activities and engagement data back to your CRM and get immediate view alerts in your inbox. Account Planning. Account Planning. Account Targeting. Blog Article. © 2019 Corel Corporation.

Artificial Intelligence

Artificial Intelligence Account Planning Innovation Acquisition

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

DECEMBER 4, 2019

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. Account Planning. Account Planning. Account Targeting. Blog Article.

Account Planning

Account Planning Acquisition Artificial Intelligence Sales

Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Whetstone

APRIL 14, 2020

[link] Harvey Dunham : Adrian, maybe the way to start this is that I’d love to give you a little perspective of why your article so captured our attention right away. And then we think we can take our sales folks, our account managers to go out and articulate for us and educate the customer on our behalf of how this can help them.

Marketing

Marketing Management Software Software

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Public Relations Manager, Seismic. Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Blog Article. Blog Article. Blog Article.

Acquisition

Acquisition Account Planning B2B Onboarding

Revegy’s Account and Opportunity Planning Platforms Now Live on SAP® App Center

SBI

FEBRUARY 7, 2019

Revegy’s Account Planning platform helps sales teams align their solutions with their customers’ goals and objectives, so reps and account managers can direct their focus to realize mutual value. The only agnostic platform of its kind, Revegy is designed to work with any CRM and any sales methodology. Account Targeting.

Account Planning

Account Planning Procurement Digital Transformation Digitalization

Strategic Accounts Today

Why Do We Innovate? It’s Called Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Trending Sources

The 3 Pillars of Key Account Management

Navigating Account-Based Selling: CRM, AI and Customer Understanding

Update on marketing and business development (M&BD) team structures

5 Essential CRM Reports (Plus 6 More You Probably Need)

Best CRM Softwares In 2023

3 Key Commercial Capabilities to serve customers and grow revenue

The best Salesforce alternatives in 2021: our choice of top CRM software

Wholesale as a Success Factor: Modern Customer Relationship Management

Artificial Intelligence and the Augmented SAM

Wholesale as a Success Factor: Modern Customer Relationship Management

Strategic Account Planning: All You Need to Know

Strategic Account Planning: All You Need to Know

Account Growth Strategy: What it is and How to Use it

Competitive Advantage Examples

6 Quota-Setting Methods: Which is Right for Your Sales Team?

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

Stakeholder Mastery 3.0 – The Six Steps You Must Take

What is an Ideal Customer Profile (ICP) and why do you need one?

Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

How to leverage data and personalization throughout the customer lifecycle

Maximizing Success With Effective Pre-Sales Strategies

Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

News: @ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

Revegy’s Account and Opportunity Planning Platforms Now Live on SAP® App Center

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