Strategic Account Management Association
SEPTEMBER 11, 2020
In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services.
DemandFarm
AUGUST 11, 2023
The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers. The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
QYMATIX
SEPTEMBER 27, 2022
Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. They research on the internet before buying, look for alternatives in forums, and read blogs.
DemandFarm
MAY 25, 2023
For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another.
DemandFarm
MAY 22, 2023
Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
DemandFarm
APRIL 11, 2023
Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.
Strategic Account Management Association
FEBRUARY 3, 2022
This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years.
Expert insights. Personalized for you.
520 
Let's personalize your content