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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. Following the dot-com bubble burst, people learned that sales mattered just as much as the product.

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Seamless Account Management

SalesPop

We will continually be improving Pipeliner CRM in ongoing iterations. The post Seamless Account Management appeared first on SalesPOP! We’re dedicated to the use of open-source, as we know that open-source host GitHub now has 40 million programmers all contributing to the very latest applications.

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Account Management, Quotas and Forecasting

SalesPop

Another important foundational aspect of account management—and sales itself—is the handling of quotas and forecasting. From my observation, only a few companies manage the problems for quotas and forecasting well. They must consider the sales yield—the time it takes a salesperson to start achieving quotas.

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Account Management Must Include Adding Value

SalesPop

It has prioritized lead and opportunity management over account management. This emphasis was echoed in nearly all CRM systems, and we at Pipeliner CRM fell into the same trap for a long time. A vital key to strategic account management is creating value for the customer. Need from CRM.

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Account Management and Application Integration

SalesPop

The next aspect of account management we need to consider–one that is vitally important–is application integration. Integration Tied Into Account Management. Let’s take a look at how application integration affects account management. Otherwise, account management isn’t really possible.

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Why Do We Innovate? It’s Called Account Management

SalesPop

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Comparison to a Familiar Product.