Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

NOVEMBER 16, 2022

Use meeting scheduling apps 7. Use project management tools 9. Create recurring milestone meetings 11. Too many clients, not enough time Key account managers have a lot of clients. Too many clients, not enough time Key account managers have a lot of clients. Repurpose 6. Use multiple channels 8.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Tina has 25 years working in marketing procurement.

Account Management 52

Account Management Management Procurement Decision-making 52

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

JUNE 8, 2021

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. The second one is to decide whether you have a good relationship with the procurement department.

Procurement 40

Procurement Decision-making Account Management Investors 40

Openview

MAY 29, 2019

And as data breaches continue to cause massive headaches for brands around the globe, meeting rigorous security requirements is also crucial. A recent study found that over a quarter of IT professionals claimed to meet service availability despite having no data to back up those claims. Account Management.

Procurement 93

Procurement Decision-making Account Management Meetings 93

Account Management Skills

JULY 17, 2023

Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So all of that to say, the idea of being an account manager was not on my radar whatsoever.

Account Management 52

Account Management Meetings Management Digitalization 52

Account Management Skills

JANUARY 11, 2022

And again, do you find that when you meet people that work in agencies, there’s a lack of commercial acumen? I mean, we don’t want to meet this negative but, I’m just interested in your view on what you tend to find. I remember reading, I think he was a procurement director, global procurement Director at P&G.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Brooks Group

SEPTEMBER 8, 2022

It’s incumbent on the buyer to understand what’s important to procurement. W e recommend that they meet weekly to talk about what they’re experiencing. They want to be able to talk to anybody inside the account and get good information in real time that map’s back to what they’ve been told before. .

Procurement 52

Procurement Decision-making Sales Sales Training 52

Account Manager Tips

JUNE 29, 2021

Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Your client's procurement team is involved 3 to 6 months before the end of the contract. Unhappy clients don't renew.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SBI

JULY 15, 2021

In large companies, internal Account Managers are often segmented by vertical or offering, so they’ll need to pull the right team members into the right meetings. .” This is unlikely to change, as two-thirds of companies may permanently shift to a work-from-home model.

Procurement 57

Procurement Account Planning Sales Stakeholders 57

Account Management Skills

APRIL 26, 2023

This episode is for you if you’re interested in understanding how a project management team and an account management team work together in an internal communications agency. Now Brilliant Ink call their account management team strategists. We were doing project management as best as we could.

Account Management 40

Account Management Decision-making Stakeholders Management 40

5600 Blue

NOVEMBER 29, 2017

We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. We know that value is: how you meet customer needs better than their alternative on this deal. Commercial terms and value have to be discussed simultaneously. It shouldn't be.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Mike Kunkle

FEBRUARY 5, 2023

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. The most commonly supported activities for commercial methodologies include prospecting and opportunity management.

B2B 198

B2B Sales Decision-making Negotiation 198

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

NOVEMBER 2, 2021

This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. By the end of nine weeks working with me, you’ll have a repeatable, client centric approach to increasing revenue from your existing accounts. ?. Welcome to Episode 48. Jenny 03:06.

Account Management 72

Account Management Decision-making Meetings Management 72

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. You can read more here. Better to make use of them than to try and escape from them, I say.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Farland Group

SEPTEMBER 28, 2022

We wanted to look at how important some accounts are to businesses, and how to create a kind of extraordinary focus on those accounts that really drives long-term value for both companies. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. and Fireflies.AI, which capture a transcript from a meeting that you have where you are talking to the client and the client’s talking to you. 10:02 Jenny Plant Okay, good advice.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

SalesGlobe

JULY 13, 2022

Say it’s an account manager or an account executive, and they’re in both companies. So an account manager may not be an account manager. Well, what popped out of this one is account managers have very different revenue responsibilities. Mark Donnolo. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Account Management Skills

FEBRUARY 20, 2023

I meet a lot of other agency owners and when they say to me, we are a full service digital marketing agency that works across all industries and niches, I don’t know what to do with them. We are going to sit ringside and have drinks and food beforehand and meet some of the performers after.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Deep Insight

NOVEMBER 29, 2021

Some lawyers will focus on using ever-more complex technological tools to advise clients on meeting their own increasingly di?cult, They didn’t join to help CFOs and procurement professionals to cut costs but that’s what partners in law ?rms Others will build highly pro? But are they truly client-centric?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

PandaDoc

MAY 24, 2023

Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager?

Management 52

Management Sales Software Software 52

SBI

NOVEMBER 7, 2019

Even add a "schedule a meeting" button. Revegy, a leading provider of strategic account management technology, is proud to announce the addition of David Keil to its Board of Directors. Sales organizations will have to be sure their people, processes, and technology are all working together to meet their sales goals.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20