Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. Let’s see how you can do it. The holy grail is scaling your personalized ABM campaigns.

Marketing 52

Marketing B2B Client Relationships Organization 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Describe what is involved in campaign development and the sequence of events.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM.

Management 130

Management Emotional Intelligence Onboarding Communication 130

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Marketing 118

Marketing Account marketing Leadership Sales Leadership 118

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Arpedio

FEBRUARY 26, 2024

Understanding Account-Based Selling ABS is a strategic framework that aligns sales and marketing efforts to target and engage high-value accounts. Collaboration between Sales and Marketing Foster close collaboration between your sales and marketing teams to ensure a unified approach.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

OCTOBER 17, 2022

Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Digital marketers will tell you that the first two words are the most important. From the offices of our hosts (Thank you firm Boodle Hatfield!) Video) (kimtasso.com). Writing rules!

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

FEBRUARY 22, 2023

So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms. And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources.

Marketing 26

Marketing Media Communication Digitalization 26

ProlifIQ

MARCH 30, 2023

Let’s dive into the different parts of a good key account planning process: Business Overview Strategic account planning needs a comprehensive account overview. How does the company go to market? Use the business overview to communicate the challenges and goals that other teams have and how you can help them.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 18, 2022

Their use of the Rooney vs. Vardy case (Wagatha Christie) when commenting on the relationship between HR and marketing raised some eyebrows. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Professional Marketing Conference 2017 (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Flevy

MARCH 20, 2024

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

APRIL 17, 2023

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

Management 130

Management Manufacturing Client Relationships Facilitation 130

PandaDoc

JUNE 21, 2021

Although a prospect may not have directly expressed an interest in your business specifically, you know they are in the market for a product like yours. Targeting your marketing efforts towards this group gives you a much better chance of first generating quality leads and, ultimately, conversion. Marketing is a form of lead gen.

Sales 98

Sales Decision-making Small Business Meetings 98

Insightly

AUGUST 3, 2022

In recent years, monday.com has surged to the front of the pack regarding online work management tools, especially for robust teams of marketers, developers, designers and salespeople. With personalized information customer information, every point of communication is an amicable interaction, not a faceless transaction.

CRM 52

CRM Small Business Marketing Decision-making 52

Hubspot Sales

MARCH 18, 2019

Obviously, you still want to provide excellent customer service and support to promote word-of-mouth marketing and high retention rates.). The above rule has an exception: If you can get your foot in the door of the prospect's company and then grow the account by selling to other departments, offices, subsidiaries, etc.,

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125