Remove Acquisition Remove Communication Remove Media Remove Value Proposition
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). EQ covers a lot of the important abilities people need to support good communications and relationships.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions. Customer Acquisition Cost (CAC) : The cost associated with acquiring a new customer. Conversion Rate : The percentage of leads or prospects that convert into paying customers.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Increases CLV (Customer Lifetime Value) and assures consistent flow of revenue. Impacts revenue, brand equity, brand positioning and overall value proposition. Builds an environment for sustainable growth.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Helpful for competitor analysis.

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How to do a competitive market analysis

Insightly

You can find this out by: Analyzing their social media presence. Analyze their paid media on Google Adwords. They are able to quickly build more dedicated following and figure out if there’s potential to turn social media channels into lead sources. Evaluate your competitors’ lead flow and customer acquisition.