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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. For example, corporate/umbrella brands, pluralistic (e.g. There are also own-label brands.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

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How to use the marketing flywheel method to supercharge your business

Nutshell

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. ” —David Morneau, Co-Founder, inBeat.

Marketing 119
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements. Professional and Business services employs over 4.9m

Marketing 130
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5 simple ways to grow your email marketing list

Nutshell

Consider adding sign-up forms in strategic places across your website, such as your site’s header and footer, in the sidebar, and throughout your blog posts. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Guest Blogging. Want to generate more leads? (Of

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Very popular 10 years ago, it didn’t really work, co-creation is fine to a point. And it tapered out a little bit, a lot of bang into co-creation. I have done quite a bit in, and around the content and blog space and the AI stuff and what Google actually looks for and doesn’t. But with new tools?