Luminas Strategy

JANUARY 15, 2024

Leaders are then encouraged to ask three additional questions to truly understand their actual current position: What is the one thing that makes our business special? How special is the one thing that makes our business special? How far are we willing to go to make the one thing truly special?

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. Post-Purchase Stage.

Decision-making 195

Decision-making Software Software Retail 195

Zendesk

MARCH 21, 2022

Every executive in the world spends part of their day wondering how to make their products and services stand out while still turning a profit. The value chain framework enables your company to understand and analyze where cost efficiency is good or poor within the organization. Value chain example.

Supply Chain 98

Supply Chain Logistics Suppliers Procurement 98

QYMATIX

APRIL 19, 2022

Because medium-sized distribution and retail companies, including wholesalers, operate in an increasingly complex and dynamic environment, it is essential to make and implement business decisions quickly. Especially in the B2B environment, the multitude of external interfaces to suppliers and customers increases complexity.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

PandaDoc

OCTOBER 14, 2020

These days, a customer can find out almost everything about your company with a Google search. What Google can’t replicate, however, is the people, beliefs, and values that make your brand the best choice. It’s not enough to regurgitate dry facts when a customer makes contact. Stories Center the Customer.

Decision-making 111

Decision-making Sales Suppliers Advertising 111

ACT

AUGUST 1, 2021

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? While these are all important aspects of a marketing strategy, building loyal customer relationships is about more than selling the right products and services. How past memories guide current decisions.

Decision-making 52

Decision-making Small Business Marketing Advertising 52

ACT

AUGUST 2, 2021

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? While these are all important aspects of a marketing strategy, building loyal customer relationships is about more than selling the right products and services. How past memories guide current decisions.

Decision-making 52

Decision-making Small Business Marketing CRM 52