Revenue Storm

NOVEMBER 9, 2021

We took someone’s word that they were moving ahead with us, without having much insight into the full decision-making process. Closure plans are absolutely critical for complex B2B deals where there are multiple authorizers, a formal sign off process, and then a commercial and legal process that takes place with procurement.

Procurement 78

Procurement Decision-making Advertising Meetings 78

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Hubspot Sales

MAY 30, 2019

Each stage should define the objective, best practice activities, tools, models, and customer actions that signal readiness to advance to the next stage (for example, the customer agrees to a meeting in stage one or provides access to the executive buyer in stage two). Make sure that's clear for your prospect.

Procurement 108

Procurement Negotiation Sales Leadership Sales 108

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. Customers are better prepared. Nurture a contact. Ask and qualify. Address the issue.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

SuperOffice

DECEMBER 21, 2021

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. So, what makes CRM any different? This doesn’t make it easy to distinguish meaningful information from the noise. Speed and accuracy are critical when it comes to making tough business decisions.

Construction 75

Construction Manufacturing CRM Supply Chain 75

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

OCTOBER 4, 2021

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52